Category Analyst

1 day ago


Sydney, New South Wales, Australia George Weston Foods Limited Full time $80,000 - $120,000 per year

Are you ready to make a significant impact in one of Australia's largest food manufacturers? The Tip Top Category team is on the lookout for a passionate and experienced Category Analyst to help shape the future of our business.

As part of our dynamic team, you'll be at the forefront of identifying and building long-term growth strategies while managing short-term Go-To-Market activities. You'll play a crucial role in evolving the shopper/retailer/manufacturer relationship, driving growth at a category level by sharing a common understanding of shopper behaviour with our customer partners.

Reporting to the Head of Category & Shopper you'll support the Category Team in bringing to life Category Plans, Space Plans, and Shopper Marketing initiatives. Your ability to turn data into actionable insights will be key to driving fact-based decisions and achieving our goals.

About You

  • Data Enthusiast: You love data You are naturally curious on the why behind the numbers and already have an ability to mine and analyse external data sources to obtain meaningful insights
  • Strong Communicator: Confidently interact with stakeholders to deliver business outcomes
  • Problem Solver: Proven analytical and problem-solving skills, with the ability to make decisions and implement clear action plans, particularly around POG analysis
  • Technical Proficiency: Thorough understanding of Circana Temple, Coles Synergy & Quantium. Excellent skills in MS Office and familiarity with space management/analytical tools like JDA

Why Join Us?

At Tip Top Bakeries, we're proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pies, and bakery snacks. Our purpose of 'Everyday Moments of Goodness' represents the lives we touch and the difference we make. Those moments that bring a smile, make us proud, or keep us safe, are moments we strive for through our work.

We take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries. We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us. Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.

Join the team and be part of one of our iconic brands like Tip Top, Abbotts Bakery, Bürgen and Golden.

Working with Tip Top, we offer many benefits including:

  • Family-friendly policies including 12 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leave
  • Recognition and award programs, including access to our online rewards platform
  • Health and wellbeing programs including access to our 24/7 Employee Assistance Program, and on-site physiotherapy services
  • Flexible working options
  • Access to an extensive range of internal trainings and development programs for your career
  • Financial support for approved study pathways, as well as traineeship and apprenticeship programs
  • Two paid volunteer days per year as part of our focus on Community Partnerships
  • Novated Leasing Options

Start the Conversation

If this role sounds like you and you're eager to learn, grow, and help create everyday moments of goodness, we want to hear from you. To apply for this opportunity please submit your application by clicking on the 'apply now' button.

Our Recruitment Process typically consists of a brief, prearranged telephone or video call, followed by 1-2 interviews in-person or over Zoom/Teams. We're happy to adjust our recruitment process to support your accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via phone on or email to . Please do not call to enquire about this position as the phone number is for requesting accessibility needs only.

During the recruitment process you may be required to complete pre-employment screening which include a medical (includes drug & alcohol testing) and a criminal record check.

At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity. We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.



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