Senior Marketing Manager

2 weeks ago

Greater Perth Area, Australia Perth Festival Full time $120,000 - $180,000 per year

Fixed Term Contract (6 Months)

We're looking for a sharp, strategic and creative Senior Marketing Manager to lead all aspects of marketing for Perth Festival 2026.

As the senior marketing decision-maker, you'll drive the Festival's commercial and audience outcomes; leading a skilled team across campaigns, brand, digital, publicity, and ticketing. You'll report to the senior leadership team, advise the Board, and act as guardian of the Festival's brand and customer experience.

We need a dynamic leader who can pivot strategies and reallocate resources in real time to respond to sales trends and market shifts, ensuring revenue targets are met.

Key Responsibilities

Strategy & Governance

  • Own the Festival's marketing plan, channel calendars, and budgets
  • Lead weekly WIPs, risk reviews, and cross-team coordination
  • Approve key campaign messaging, creative, and media spend

Audience & Revenue Goals

  • Hit attendance and box office targets
  • Increase engagement from under-35 audiences and return attendees
  • Drive cross-sell, upsell and customer reactivation campaigns

Stakeholder Leadership

  • Act as the primary marketing contact for the Senior Leadership Team, Board and partners
  • Align internal teams (Campaigns, Digital, Publicity) during key moments
  • Oversee marketing incident responses and high-profile communications

Team Management

  • Lead and coach a high-performing marketing team
  • Delegate effectively across Campaigns (Paid), Digital (Owned), Publicity (Earned), and Brand (Design)
  • Ensure clarity on roles, KPIs, and coverage during peak delivery

Measurement & Innovation

  • Lead weekly performance reviews and optimisation
  • Set and test campaign tactics (creative, pricing, audience segments)
  • Deliver post-Festival insights and strategic recommendations

The Ideal Candidate Will Have:

  • 8–10 years in senior, integrated marketing roles (preferably in the arts or events sector)
  • A strong track record in driving commercial success across Paid/Owned/Earned/Brand channels
  • Experience managing complex stakeholder relationships (including SLT and Board reporting)
  • Comfort with offer strategy, pricing, media mix, and ticketing systems
  • Calm leadership and strong decision-making in deadline-heavy environments

Bonus if you also have:

  • Knowledge of Perth's cultural sector
  • Familiarity with tools like Asana, Trello, and Tessitura
  • A deep appreciation for the arts and audience experience

If you have any questions, please feel free to contact our People & Culture Team on

Applications close Friday 5 September

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