Senior Marketing Manager

Customers trust the Alation Data Intelligence Platform for self-service analytics, cloud transformation, data governance, and AI-ready data, fostering data-driven innovation at scale. With more than $340M in funding – valued at over $1.7 billion and nearly 600 customers, including 40% of the Fortune 100 — Alation helps organizations realize value from data and AI initiatives.

Alation has been recognized in 2024 as one of Inc. Magazine's Best Workplaces for the fifth time, a testament to our commitment to creating an inclusive, innovative, and collaborative environment.

Collaboration is at the forefront of everything we do. We strive to bring diverse perspectives together and empower each team member to contribute their unique strengths to live out our values each day. These are: Move the Ball, Build for the Long Term, Listen Like You're Wrong, and Measure Through Customer Impact.

Joining Alation means being part of a fast-paced, high-growth company where every voice matters, and where we're shaping the future of data intelligence with AI-ready data.

Join us on our journey to build a world where data culture thrives and curiosity is celebrated each day

Job Description
Alation is looking for a dynamic and strategic Senior Regional Marketing Manager to help shape the future of data intelligence across Asia-Pacific. In this role, you'll partner closely with sales and the broader marketing team to design and deliver high-impact programs that showcase the power of Alation's solutions and position us as the market leader. You'll bring together B2B marketing expertise, creativity, and a collaborative spirit to craft targeted initiatives that inspire prospects and accelerate adoption.

This is more than a marketing role — it's your chance to make a real impact on pipeline and revenue, work alongside passionate colleagues in a cross-functional team, and grow your career while driving the success of a fast-growing category leader.

What You'll Do

• End to end planning and implementation of a multi-channel regional marketing plan.
• Act as the liaison between field sales teams and the broader marketing organisation, ensuring alignment on priorities, goals, and strategies.
• Develop and lead the implementation of a go-to-market plan for specific territories that incorporates online and offline elements and utilises corporate assets to land key messages in the region, supplementing as necessary.
• Collaborate with territory-specific sales teams, sharing account lists and driving targeted engagements to support pipeline goals.
• Provide data-driven insights to inform sales strategies and improve demand generation effectiveness
• Develop and manage third-party paid media programs, including content syndication, programmatic advertising, and paid campaigns on platforms like Google, Bing, LinkedIn, and other relevant channels.
• Leverage paid search (SEM), display advertising, and retargeting strategies to reach key audiences.
• Continuously optimise programs for improved lead quality and ROI, based on performance data and insights.
• Creating a trusted and respected relationship with Sales leads and becoming their "go to" for marketing-related needs
• Work closely with key internal stakeholders (sales teams, corporate marketing, product marketing, and technical experts) to help develop and define the go to market strategy and plan for prospect/customer- and then executing the field marketing component
• Lead strategic development of persona based virtual and in-person events as well as the execution of regional events
• Assist, accelerate, and create sales opportunities to drive revenue
• Develop and implement strategic plans that include KPIs, forecasts, workflows, and enablement frameworks to achieve demand generation and pipeline goals.
• Track, analyse, and report on campaign performance to stakeholders.
• Managing budget of Opex & MDF funds

Demand Generation Strategy & Execution

• Develop and implement strategic plans with defined KPIs, forecasts, workflows, and enablement frameworks to achieve demand generation and pipeline goals.
• Manage third-party paid media programs, including content syndication, programmatic advertising, and paid campaigns on Google, Bing, LinkedIn, and other relevant channels.
• Leverage paid search (SEM), display advertising, and retargeting strategies to engage key audiences.
• Continuously optimise campaigns to improve lead quality and ROI based on performance data and insights.
• Track, analyse, and report on campaign performance to key stakeholders.

Field Marketing & Sales Enablement

• Plan and implement a comprehensive regional marketing strategy across multiple channels.
• Act as the primary liaison between field sales teams and the broader marketing organisation, ensuring alignment on priorities and objectives.
• Develop and execute go-to-market plans for specific territories, incorporating online and offline elements while leveraging corporate assets.
• Partner with sales teams to share account lists and drive targeted engagements that support pipeline growth.
• Provide data-driven insights to refine sales strategies and enhance demand generation effectiveness.
• Build trusted relationships with sales leadership, becoming their go-to marketing partner.
• Collaborate with internal stakeholders (sales, corporate marketing, product marketing, and technical experts) to develop and execute go-to-market strategies.

Event & Campaign Management

• Strategise and execute persona-based virtual and in-person events, along with regional events.
• Plan, execute, and manage regional events, to engage key decision-makers and influencers.
• Handle all aspects of event management, including logistics, budget, production, speaker coordination, and post-event lead management.
• Assist in creating sales opportunities and accelerating revenue growth through targeted marketing initiatives.

Budget & Performance Management

• Manage budgets, including Opex and MDF funds, ensuring optimal allocation and ROI.
• Track, analyse, and report on campaign performance to key stakeholders.

What You'll Need

• The ideal candidate should have the following demonstrated experience:
• Experience: 8+ years of B2B technology marketing experience, ideally marketing for, to, or with Data and Analytics companies. Regional marketing experience for part of that time
• 8+ years of experience in data-driven marketing.
• Marketing Communications:  Exceptional communication skills: writing, ppt slides, social media, and presenting in person and via web, and processing input into an execution plan
• Project Management: hyper organised planning and process management, tracking, and ability to drive accountability
• Measurement: ability to manage projects on time, on budget with controlled set of resources, and leverage operations tools to track campaign and sales activity for predictable pipeline building.  Familiarity with marketing and sales automation systems such as Marketo and , Zoom, Google Suite
• Building successful relationships with Sales: History of building and maintaining successful relationships with sales teams and partners to build a marketing strategy and then to implement it.  Specific examples and references preferred
• Marketing Campaign Management: define, develop, optimise, and refine multi-channel campaigns with a solid strategy, offers, design, messaging, audience segmentation, and creative development and production.  As an individual contributor, have a range of marketing analytic, strategic, and tactical skills to execute agreed upon plan and to take on new tasks as plans change to get the job done
• Ability to handle multiple projects simultaneously while working with a wide variety of cross-functional teams and vendors.
• Ability to travel up to 25%

Alation, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.
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