Senior Field Marketing Specialist

2 weeks ago

Greater Melbourne Area, Australia Rockwell Automation Full time $100,000 - $140,000 per year

We are looking for a
Senior Field Marketing Specialist, South Pacific (SP)
to be based in our
Melbourne or Sydney
office. You will play a crucial role in SP's marketing team to accelerate growth. You are responsible to create quality field marketing programmes and activities with a solid focus on ROI according to SP strategic priorities. You will report to Senior Manager, Brand and Field Marketing, Asia Pacific.

Your Responsibilities:

  • Support development and build the annual marketing plan which supports the strategic growth priorities for the region in partnership with, Sales and Department management teams driving solid focus on Return on investment, strengthening Rockwell Automation brand, and accelerating customer decision making/buying process.
  • Ensure and lead a digital first mindset in all tactics.
  • Define event and campaign Key Performance Indicators (KPIs) with Sales, and ensure these goals are met
  • Monitor implementation of the marketing plan and ensure adherence to budget. Perform ROI analysis on campaigns and events. Manage the lead to revenue process.
  • Define and work on Public Relations (PR) and social media activities for thought leadership promotion in the region aligned with Asia Pacific and Global brand guidelines and corporate main messages.
  • Build relationships with regional distributor and channel partners to leverage, create demand creation programs to lead business amplification.
  • Partner with Asia Pacific, Global and local teams to bring campaigns to life and be involved in main programs for Asia Pacific marketing team as defined.
  • Create alignment and consistency of brand messaging through all programs channels and media.
  • Build relationships with customers, partners, 3rd party agencies and media to identify opportunities for driving brand awareness and lead generation.
  • Support and mentor SPR Field Marketing team.

The Essentials - You Will Have:

  • Bachelor's Degree in Marketing / Business Management or equivalent.
  • 6 + years of experience in marketing.
  • Experience with PR, digital and social marketing programs, marketing tools and systems.
  • Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing, business intelligence and analytics.
  • Solid business and financial experience to develop and support marketing plan observing budget. Experienced budget management skills.
  • Prior experience in B2B, technology or software marketing preferred.

The Preferred - You Might Also Have:

  • Business partnering capability to get understanding of sales organization on marketing plan.
  • Advanced planning and organization capabilities for timely execution of priorities.
  • Strong collaboration, influencing and negotiations skills.
  • Navigate and resolve complex situations involving multiple partners.
  • Detail oriented, Independent creative and resourceful.
  • Balance between providing strategic oversight and hands-on execution.

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