Senior Manager, Digital Activation

Purpose & Overall Relevance for the Organization:

We're looking for a Senior Manager, Digital Activation to champion adidas' digital presence and consumer connection across the Pacific market.

This role will drive an integrated digital strategy that delivers seamless consumer experiences across all touchpoints. You'll be responsible for connecting engagement opportunities across sales channels, shaping how we capture and use data to better understand our consumers, and creating a meaningful two-way value exchange between them and our brand.

You'll lead initiatives that grow both brand equity and eCommerce performance, while also supporting digital retail activation.

Key Responsibilities:

• Lead and develop the adidas Pacific Digital Activation team.
• Drive CRM, traffic growth, membership loyalty, and email marketing initiatives.
• Oversee eCommerce and app marketing strategy, including site content, conversion programs, and data capture.
• Manage centralized media buying across the Pacific for eCom activities.
• Shape and execute content plans for adidas platforms (websites, apps, social, mobile), leveraging sports marketing and influencer partnerships.
• Champion innovation and digital thought leadership across brand and marketing teams.
• Lead performance marketing strategy (SEM, paid social, display, affiliates) to maximize traffic and conversion.
• Grow and optimize the adidas digital consumer database, ensuring effective use of insights and data.
• Manage marketing budgets and media spend across digital and performance channels.
• Build strong relationships with agencies, global stakeholders, and cross-functional teams.

Key Relationships:

• Pacific Brand Marketing
• Pacific Category Merchandising
• Pacific eCommerce
• Pacific Retail
• Sports Marketing
• Regional (Emerging Markets) Brand & Digital Marketing teams
• Regional Membership & CRM teams

Knowledge, Skills & Abilities:

• Proven expertise in digital strategy, planning, and execution (in-house or agency).
• Strong experience managing agencies and cross-functional partners.
• Deep understanding of online retail and performance marketing (SEM, PPC, display, affiliates).
• Skilled at integrating digital into holistic brand marketing strategies.
• Strong knowledge of paid, owned, and earned media, particularly for youth consumers.
• Excellent communicator with strong presentation and facilitation skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Creative thinker with a track record of innovation.
• Strong project management skills and ability to deliver results on time.
• Hands-on team player who thrives in a fast-paced environment.
• Natural relationship builder with strong stakeholder management skills.

Requisite Education & Experience / Minimum Qualifications:

• University degree in Business, Marketing, or Communications.
• 5–10+ years' experience in digital activation, with a strong eCommerce focus.
• Proven track record in performance marketing and driving measurable growth.
• Leadership and people management experience.
• Fluency in English (written and verbal).

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:

Senior Manager, Digital Activation

BRAND:

LOCATION:

Melbourne

TEAM:

Digital

STATE:

VIC

COUNTRY/REGION:

AU

CONTRACT TYPE:

Full time

NUMBER:

533258

DATE:

Aug 19, 2025