Growth Marketing Manager

We are Plexus, a fast-growing global legal tech business in an industry that is still at the early stages, and we're on a mission to transform the value of legal services. Our innovative products are already loved by over 200 of the world's leading brands including L'Oréal, Woolies, Coca-Cola, Lion and Nike. As we continue to grow our position in legal tech, we have big plans for our products' future, incorporating AI to drive further growth and innovation.

Plexus people are relentlessly curious and dedicated to challenging the status quo. We are client obsessed, we believe in being the best version of ourselves, we start with a growth mindset and positive intent. We set the bar high, are outcome-focused and avoid anything that gets in the way of achieving great results. We embrace change, as there are no maps for our journey ahead. This is an exciting opportunity for those who thrive in a dynamic and evolving environment.

About the role

We're building a digital-first growth engine for our fast-growing scale-up and looking for a
Growth Marketing Manager
to help us achieve some ambitious goals in 2025 —including driving a 100% year-on-year increase in marketing-sourced revenue.

Reporting to the VP of Marketing you'll refine and optimize our current demand generation strategies, enhance lead quality and process, and implement innovative acquisition and content initiatives.

Sales alignment and partnering, and a tenacity to get closer to our ICP audience and enhance lead to SQL conversion, will enable you to be a successful contributor to the business.

You are an independent thinker with a vision to scale the function alongside business growth. The role has potential to step into a broader marketing leadership role overseeing demand generation and product-driven growth.

• Lead development of awareness, demand generation and nurture programs, delivering against an established strategy and growth targets.
• Own and optimise SEO, CRO, SEM (and other digital channels) to significantly boost funnel growth and progression, with a keen focus on driving down lead and MQL cost.
• Review, refine and optimise our lead nurturing strategy and attribution model to drive funnel conversion, utilising Plexus' leading tech stack of Marketo, Salesforce and Outreach.
• Own Plexus's instance of Marketo and ensure all campaigns and processes across the platform are enabled for scale.
• Plan and develop - in partnership with the Marketing leader and subject matter experts - thought leadership, demand generation and evergreen content (e.g. articles, guides, eBooks, white papers, webinars) for full funnel, persona-based content marketing.
• Own, measure and track success of all initiatives including marketing funnel, campaign and channel effectiveness, being data-driven and a trusted voice to the business on marketing performance.
• Improve and manage our lead hand-off process, empowering SDRs with comprehensive lead insights, delivering a 20%+ improvement in sales accepted leads and opportunities.
• Improve our online acquisition and conversion funnel for Promotion Wizard, delivering 30% of all Promotion Wizard revenue via self-registrations.

Your Background

We are seeking a seasoned Growth Marketing professional with 8+ years of B2B experience, within SaaS, tech, or even better, legal or financial tech platforms. You will have built, implemented and successfully executed best-in-class, digital-first marketing strategies before, likely in businesses slightly larger than ours. The successful candidate will have a comprehensive understanding of best practice and will be able to take what we've already built and make it great.

This role requires a balance of strategy and execution - you'll need to be equally comfortable on the tools as you are contributing to strategic planning with senior executives. You will also have a demonstrated history of working cross-functionally with SDRs and a broader Sales organisation.

Marketo and Salesforce experience would be highly desirable, along with other leading marketing automation platforms like HubSpot.

The role is open to Sydney or Melbourne.

The ideal candidate will possess the following skills:

• Self-driven - Driven to take initiative and achieve goals without constant oversight, consistently pushing boundaries to deliver exceptional results in a fast-paced marketing environment.

• Highly organised - Able to manage multiple projects and deadlines efficiently, with strong attention to detail and prioritisation skills to keep marketing efforts on track.

• Adaptable and flexible - Thrives in a dynamic environment, quickly adjusting strategies and tactics to respond to changing market trends, customer behaviour, and business needs.

• Strong communicator - Excellent verbal and written communication skills, able to collaborate effectively with cross-functional teams and clearly convey complex ideas and data-driven insights.

• Strong work ethic- A commitment to going above and beyond, showing dedication, persistence, and a focus on delivering high-quality outcomes that drive growth.

• Creative problem-solver - Analytical and innovative in identifying challenges and opportunities, applying creative solutions to optimise marketing performance and improve key metrics.

• Coachable - Open to feedback and continuously seeking improvement, showing a willingness to learn and adapt to new marketing tools, strategies, and best practices.

Why Plexus?

Take ownership: Manage processes and influence our growth goals.

Work at pace: We're a growth start-up so we can build and iterate quickly.

Create difference: Identify and implement positive change.

Key role, massive impact: Be a key advocate and champion for us in the market.

Grow with us: Own your career path and influence Plexus' future.

Mentorship matters: Learn from a supportive and experienced manager.

Hybrid Work Model: Three days in, two from wherever

Career development: Many of our team members have been promoted from within

Ready to make a real impact? We are Apply now and let's rewrite the future of legal tech together.

Plexus is an equal opportunity employer.

We welcome and encourage applications from all backgrounds, communities and industries, and are committed to having a diverse team who, together, will kick huge, exciting and impactful goals.