Head of Marketing Analytics and Operations

Department:
Marketing

Location:
Sydney (Australia)

Description
Nuix creates innovative software that empowers organisations to simply and quickly find the truth from any data in a digital world. We are a passionate and talented team, delighting our customers with software that transforms data into actionable intelligence across the globe

We're on a mission to be a Force For Good, through our People, Products and Purpose at Nuix. We're fiercely passionate, love working at pace, thrive in ambiguity, live and breathe outside of the box, and above all, are good humans.

The Head of Marketing Analytics and Operations is responsible for driving data-informed marketing strategies and operational excellence. This role leads a small team to develop marketing attribution models, optimise campaign performance, and enhance conversion through actionable insights.

Key functions include managing analytics infrastructure, building real-time dashboards, overseeing marketing automation, and maintaining data integrity. The role plays a critical part in guiding strategic decisions through deep analysis of marketing activity and delivering insights on what is working and what is not. With a strong focus on driving commercial growth, the position also supports cross-functional collaboration and budget optimisation to ensure impactful, efficient marketing outcomes across all channels.

Key Responsibilities

• Build and lead a high-performing analytics and marketing operations team of 2.
• Lead development and implementation of comprehensive marketing attribution models and marketing mix modelling (MMM) to measure campaign effectiveness across all channels and touchpoints accurately
• Analyse marketing performance data to identify trends, optimise campaign efficiency, and provide actionable insights on what's driving results versus underperforming initiatives, with a focus on growth marketing and conversion optimisation
• Design and maintain marketing dashboards and reporting systems that provide real-time visibility into campaign performance, lead quality, revenue attribution, and customer lifecycle metrics
• Manage marketing operations infrastructure, including lead routing, campaign automation, and data hygiene processes within Salesforce and marketing automation platforms
• Conduct deep-dive analysis on marketing funnel performance and customer retention metrics to identify bottlenecks and opportunities for conversion rate and lifecycle optimisation

Skills, Knowledge And Expertise

• Bachelor's degree in Marketing, Business Analytics, Statistics, or related quantitative field
• Minimum 10 years of progressive experience in marketing analytics, operations, or related analytical roles
• Extensive experience in B2B marketing environments with understanding of complex sales cycles and multi-touch attribution challenges
• Proven experience building and managing high-performing and high-engagement teams
• Excellent communication and presentation skills with experience presenting to C-level executives and driving strategic decision-making through data-driven insights
• Detail-oriented with strong problem-solving abilities and commitment to data accuracy and integrity in fast-paced, growth-oriented environments
• Experience with marketing budget planning, forecasting, performance optimisation, and vendor management with demonstrated cost optimisation results
• Understanding of digital marketing channels, including paid search, social media, email marketing, content marketing, and their integration in comprehensive customer journey strategies
• Ability to work collaboratively across departments, including Product, Customer Success, and Finance teams and influence stakeholders without direct authority