Digital Marketing Specialist

2 days ago

Brisbane, Queensland, Australia Nomad Tackle Full time $90,000 - $120,000 per year
About Us

Nomad Tackle is a globally recognised and rapidly growing fishing tackle brand built on innovation, creativity, and a passion for the outdoors. Our gear is trusted by anglers around the world and our digital marketing plays a big part in telling that story.

As we continue to grow in Australia and the USA, we're looking for a Digital Marketing Specialist to join our team. This is a hands-on role where you'll combine data-driven media buying with scroll-stopping creative to help take an Aussie brand global.

What You'll Do
  • Run and optimise paid campaigns across Meta, Google, and YouTube.
  • Manage the end-to-end ad creative process — from testing concepts and editing video to briefing our content team.
  • Create and adapt short-form video, imagery, and copy for ads, campaigns, and product launches.
  • Collaborate with our in-house creative team on brand storytelling across digital campaigns, packaging, trade marketing, and product launches.
  • Analyse campaign data and deliver insights that improve performance across AU and US markets.
  • Keep ahead of trends in digital advertising, hooks, formats, and user behaviour.
What We're Looking For
  • 2–5 years' experience in performance marketing / digital advertising, ideally in eCommerce or DTC.
  • Hands-on experience with Meta Ads Manager, Google Ads, and YouTube campaigns.
  • Comfortable using editing tools (CapCut, Canva, Adobe Suite, or similar) to create polished video and image ads.
  • A creative thinker who knows what makes content stop the scroll.
  • Strong understanding of audience segmentation, funnels, and campaign structure.
  • Organised, data-driven, and comfortable working across two markets (AUS & USA).
  • Preferred: A passion for fishing and the outdoors — we love people who share our world.
  • Nice to have: Experience with Amazon Ads.
Who You'll Work With

You'll be part of the eCommerce team, reporting to our eCommerce Manager. You'll also collaborate closely with:

  • Our internal content creators (video, photo, design)
  • Our Meta and Google Ads consultant (strategy support)
  • Our US and AU-based marketing teams, who bring deep category knowledge
Why You'll Love Working Here
  • Own your channel — real autonomy to test, learn, and scale what works.
  • Creative collaboration — work closely with our design, content, and marketing teams.
  • Global growth — help us scale across Australia, the USA, and beyond.
  • Hybrid flexibility — Brisbane-based preferred, but hybrid-friendly.
  • Be part of a fast-moving, outdoor lifestyle brand you can be proud of.

Apply today to join a fast-moving creative team and put your design skills to work in a global outdoor brand that values innovation, adventure, and storytelling.

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