Digital Marketing Specialist
20 hours ago
Nomad Tackle is a globally recognised and rapidly growing fishing tackle brand built on innovation, creativity, and a passion for the outdoors. Our gear is trusted by anglers around the world and our digital marketing plays a big part in telling that story.
As we continue to grow in Australia and the USA, we're looking for a Digital Marketing Specialist to join our team. This is a hands-on role where you'll combine data-driven media buying with scroll-stopping creative to help take an Aussie brand global.
What You'll Do- Run and optimise paid campaigns across Meta, Google, and YouTube.
- Manage the end-to-end ad creative process — from testing concepts and editing video to briefing our content team.
- Create and adapt short-form video, imagery, and copy for ads, campaigns, and product launches.
- Collaborate with our in-house creative team on brand storytelling across digital campaigns, packaging, trade marketing, and product launches.
- Analyse campaign data and deliver insights that improve performance across AU and US markets.
- Keep ahead of trends in digital advertising, hooks, formats, and user behaviour.
- 2–5 years' experience in performance marketing / digital advertising, ideally in eCommerce or DTC.
- Hands-on experience with Meta Ads Manager, Google Ads, and YouTube campaigns.
- Comfortable using editing tools (CapCut, Canva, Adobe Suite, or similar) to create polished video and image ads.
- A creative thinker who knows what makes content stop the scroll.
- Strong understanding of audience segmentation, funnels, and campaign structure.
- Organised, data-driven, and comfortable working across two markets (AUS & USA).
- Preferred: A passion for fishing and the outdoors — we love people who share our world.
- Nice to have: Experience with Amazon Ads.
You'll be part of the eCommerce team, reporting to our eCommerce Manager. You'll also collaborate closely with:
- Our internal content creators (video, photo, design)
- Our Meta and Google Ads consultant (strategy support)
- Our US and AU-based marketing teams, who bring deep category knowledge
- Own your channel — real autonomy to test, learn, and scale what works.
- Creative collaboration — work closely with our design, content, and marketing teams.
- Global growth — help us scale across Australia, the USA, and beyond.
- Hybrid flexibility — Brisbane-based preferred, but hybrid-friendly.
- Be part of a fast-moving, outdoor lifestyle brand you can be proud of.
Apply today to join a fast-moving creative team and put your design skills to work in a global outdoor brand that values innovation, adventure, and storytelling.
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