Chief Marketing Officer

11 hours ago

Sydney, New South Wales, Australia Truescope Full time $120,000 - $180,000 per year

Truescope
 is a leading media intelligence and analytics company powering clients across multiple markets with actionable insights. As we expand our footprint — notably in the USA — and continue to ramp up our growth trajectory, we are seeking an exceptional 
Chief Marketing Officer
 to lead our demand-generation engine, scale our marketing function and drive measurable pipeline into the sales organisation. We move fast, test constantly, and expect everyone — including execs — to roll up their sleeves.

Role Overview

You are a hands-on B2B SaaS
 marketing leader who thrives on measurable outcomes, who enjoys 
building
 and 
executing
 international marketing programmes. You will 
lead
 the marketing function for Truescope, own the marketing tech stack, generate high-quality leads for our sales teams, and work across multiple markets. Reporting directly to the CEO, you will partner with the CTO, CRO and the global leadership team to align 
marketing strategy
with 
revenue growth
.

What You'll Do

  • Develop and execute a global marketing plan aligned to business growth targets
  • Own demand-generation programmes, pipeline contribution and lead-to-revenue metrics
  • Take ownership of the marketing technology stack, including automation, analytics, ABM, CRM integration
  • Drive content, digital, outbound/inbound, ABM, webinars, events — all tied to sales outcomes
  • Collaborate closely with sales leadership to ensure alignment and measurable hand-offs
  • Lead and scale the marketing team — you roll up your sleeves now and build for the future
  • Measure, report and optimise marketing performance: we expect numbers, not just narratives
  • Stay on top of SaaS marketing trends and technologies, including automation and AI-driven campaigns

What We're Looking For

  • Proven CMO / senior marketing leader in a B2B SaaS environment, with experience in US/global markets
  • Minimum 5-7 years of experience as a senior marketing leader in B2B SaaS environments
  • Demonstrated success generating leads and pipeline for sales, improving metrics such as CPL, LVR, conversion rates
  • Strong experience with marketing tech stack, operations, analytics and executing campaigns hands-on
  • Comfortable working with sales teams in global markets; a partner to CRO/Market Leads
  • Strategic mindset 
    and
     operator mentality — you can design the strategy and drive the execution
  • Excellent communication, leadership and stakeholder management skills
  • Growth mindset, bias to action and results-oriented approach
  • Based in Sydney; travel to USA and other markets as needed
  • Australian citizen or permanent resident with full work rights

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