Chief Marketing Officer

8 hours ago

Sydney, New South Wales, Australia Success Tutoring Full time $60,000 - $150,000 per year

About Success Tutoring
Success Tutoring is one of the fastest-growing education franchisors, empowering K-12 students through personalised learning and a motivation-driven tutoring model. With a rapidly expanding franchise network across Australia and international markets, we are redefining the tutoring industry and building a global brand that inspires, uplifts, and creates impact through education.

Role Overview
We are seeking a strategic, high-performing Chief Marketing Officer (CMO) Consultant to lead and elevate our marketing function on a part-time basis. This role is ideal for an experienced marketing leader who thrives in a fast-paced, entrepreneurial environment and is passionate about building world-class marketing engines for growing franchise brands.

You will guide our marketing team, shape brand strategy, and drive demand-generation initiatives to support both franchise growth and student enrolments across the network.

This is a consultancy-based role with flexible hours, reporting directly to the CEO.

Key Responsibilities

  • Strategic Leadership

  • Develop and refine the company-wide marketing strategy aligned with growth objectives.

  • Advise the executive team on branding, positioning, and market opportunities.

  • Oversee marketing calendar, launch campaigns, and performance planning.

  • Team Leadership & Management

  • Lead and mentor a team of marketing assistants focused on content, social media, and CRM campaigns.

  • Implement accountability, productivity systems, and creative workflows.

  • Run weekly marketing stand-ups and reporting meetings.

  • Growth & Demand Generation

  • Design and optimise funnels for franchise recruitment and student acquisition.

  • Oversee paid ads strategy (Meta, Google, TikTok), email marketing, content strategy, and partnerships.

  • Ensure landing pages, websites, and conversion systems are optimised.

  • Brand & Creative Direction

  • Maintain and evolve brand tone, creative direction, and campaign quality.

  • Review and approve key marketing content.

  • Support the growth of video-based personal branding and PR opportunities.

  • Data & Reporting

  • Monitor dashboards and KPIs across CAC, CPL, LTV, engagement, and funnel performance.

  • Implement tracking systems and attribution reporting.

*Type & Structure*

  • Contractor and Retainer model (:8 hours per week)
  • Remote work with flexibility
  • Available for weekly leadership check-ins, team calls, and performance reporting

Compensation

  • $60-$150 per hour (depending on experience)
  • Retainer structure aligned to weekly hours

*Why Join Us?*

  • Shape the marketing engine of a fast-scaling global education brand
  • Work directly with the CEO & executive leadership team
  • Lead a motivated team and build scalable marketing systems
  • Flexible, high-impact strategic role

Requirements

  • Proven experience as a senior marketing leader or CMO (preferably in franchising, education, or multi-site brands)
  • Deep knowledge of digital marketing funnels, paid ads, content marketing, and brand building
  • Demonstrated ability to lead, coach, and scale marketing teams
  • Analytical and data-driven with strong performance marketing understanding
  • Highly organised, proactive, and execution-focused
  • Strong communication and creative direction skills

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