121 Marketing Lead

About Us

Discover your next career adventure with Dans

With over 260 stores and 6500+ team members we're on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you're someone with a passion for drinks and a thirst for knowledge, there's always something ahead for you here.

About the Role

• Bring your passion and feel the energy
• Work with the iconic Dan Murphy's brand and a high performing, award-winning team

As the 121 Marketing Lead you'll be responsible for the development and execution of Dan Murphy's multi-channel 121 marketing campaigns and initiatives.

Acting as a liaison between Dan's marketing, merch, ecomm, technology and analytics squads, as well as Loyalty to ensure alignment of business objectives and squad roadmaps to deliver prioritised initiatives, as well as report and showcase performance.

Partnering into both Functional Teams and Agile Squads, you will lead and own the lifecycle strategy for a set cohort as well as monitor and optimise based on key customer base health metrics such as shopping frequency, churn, share of wallet and engagement.

You'll be responsible for the creation and ongoing management of multi-channel customer journeys for selected lifecycle stages, reviewing and optimising to enhance the customer experience.

Supporting the 121 Marketing Manager and broader Group Loyalty and Targeted Marketing Team to champion and deliver best practice data driven communications, and help take our wider stakeholder group on a journey to understand the vision and rationale.

Sound good? Read on.

Here is a taster of what you can expect in this role:

• Focus on promoting best practices for 1:1 marketing, collaborating with agile teams on data and capability, and using an insights-led approach to improve performance in email opens, click-throughs, conversions, and sales through continuous testing.
• You'll manage compliance with email regulations, report program outcomes to key stakeholders, and optimize customer lifecycle programs.
• Develop a comprehensive customer contact plan, leading customer journeys with a customer-first mindset, and leveraging data to increase customer lifetime value.
• You'll drive personalisation, explore optimal communication approaches, and coach the team on end-to-end campaign management across multiple channels.
• Partnering with other marketers, you'll ensure brand alignment,, identify process enhancements, and ensure reporting accuracy.
  You'll be instrumental in planning capability requirements and collaborating with marketing and finance on offers, content, and product ranges to enhance customer engagement.

What do we need from you

Now let's talk about you:

• Extensive (5 years +) CRM/Digital/Direct Marketing experience working in teams planning and executing dynamic content through email and other data driven communication channels.
• Excellent stakeholder management skills across diverse groups.
• An understanding of martech and appreciation of how upstream data flows can impact a customer experience.
• You'll be comfortable working across multiple customer segments and channels with the aim of delivering a customer centric experience.
• You're able to work well under pressure, ensuring the smooth and efficient running of programs & initiatives through multiple platforms.
• You have a strong desire/motivation to 'test and learn' to drive continuous improvement in the programs you manage.
• Experience working with large-scale customer databases and/or complex data
• Experience working with innovative retail marketing teams with a strong focus on bringing the brand to life through creative execution
• Demonstrated capability in receiving and understanding customer insight and translating this into materially improved customer engagementand business outcomes
• Working knowledge of digital marketing
• Self-starter with high levels of curiosity, drive for innovation, and a strong eye for detail
  Can-do attitude, with a track record of multitasking to deliver high quality outcomes in a timely manner.

The benefits are good too

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy's, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days
• Your health and wellbeing is your most important asset, and as one of our valued team members, it's our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

What's in it for you?

We are together creators

With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We're all about creating a more sociable future - for our customers and each other. If this job excites you - and you're close-enough on the requirements, reach out, we'd love to hear from you.

You can learn more about working with us on LinkedIn or at

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

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