Digital Marketing Manager

2 days ago

Surry Hills, Australia Hatch Full time

** This role is at News Corp Australia (not for Hatch)**

Hatch is supporting News Corp Australia to find a great Search Engine Marketing Manager to join their marketing team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like News Corp Australia.

**About the role at News Corp Australia**

The Senior Search Manager performs in-platform buying and analyses delivery of News Xtend’s SEM clients. The role partners with the Campaign Management team to offer account optimisation strategies to drive performance

**What’s the role?**
- Execute bid and buy strategies across SEM platforms adhering to News Xtend’s client performance and pricing guidelines
- Ensure full delivery and performance standards of advertising campaigns are met while reviewing campaign performance to continually update best practices setup where needed
- Recommend forward thinking strategies and opportunities for improvement in bid and buy strategies and identify if strategy amends are required for existing customers, for example performance above/below target, client KPI's review, customer onsite experience improvements
- Adhere to the appropriate SLA's during daily activities
- Communicate with your Team Lead on process and analytics improvement opportunities
- Produce robust post campaign analysis by utilizing data via SEM buying platforms
- Utilize your deep understanding of actionable optimisation opportunities to execute on these;
- Develops, leads and delegates discipline level projects, i.e.Google Optiscore, platform audits, Google Performance/DR testing, internal process improvements
- Offer technical support, troubleshoot underperforming or under delivering campaigns and discrepancies
- Assist in training and development of junior operations and client services staff when required

**Seniority**

**Mid Level** - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

**Core Responsibilities**
- Campaign Optimisation - Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results
- Platforms and Systems Assessment - Assess new technologies and platforms, and support their implementation

**Strengths**
- Decision Making - Considers the costs and benefits of potential actions and determines the most appropriate one
- Learning agility - Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities
- Problem solving - Identifies problems and develops logical solutions that address the problems

Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like News Corp Australia.

We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.

**Salary**: $90,000.00 - $120,000.00 per year

Work Location: Hybrid remote in Surry Hills, NSW 2010

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