Digital Marketing Coordinator

5 days ago

Port Melbourne Victoria, Australia MAAP Full time $60,000 - $90,000 per year

Are you a highly organised digital marketing professional with a passion for cycling and performance lifestyle brands? MAAP is seeking a Digital Marketing Coordinator to join our global headquarters in Melbourne.

THE ROLE

Reporting to the Digital Marketing Director, you will be a central figure in ensuring MAAP's digital campaigns, content, and marketing initiatives are coordinated, deployed, and analysed on time and to a high standard. This is a hybrid role, with four days a week in our Melbourne HQ.

You will operate at the intersection of performance, creative, and project delivery, acting as a crucial support function for the entire marketing team. This is not a specialist role; rather, you'll be a cross-functional project coordinator, making sure every marketing function—including SEO, email, paid media, and creative—runs on time, on brand, and on brief.

Your responsibilities will include:

  • CRM, Email & SMS Marketing:
    Coordinating Klaviyo campaigns, flows, and A/B testing.
  • Content Marketing & SEO:
    Coordinating SEO briefs, content production, blog planning, and overseeing collaboration with our SEO agency.
  • Paid Media & Performance:
    Supporting Meta, Google Ads, and YouTube campaigns, as well as facilitating analytics and reporting.
  • Website & eCommerce Experience:
    Coordinating web updates and managing QA for landing pages.
  • Project & Stakeholder Management:
    Ensuring internal teams (Creative, eCommerce, Retail) and external agency partners are aligned and on schedule using tools like Asana and Slack.

THE CANDIDATE

The ideal candidate will be a highly detail-oriented and organised individual with a background in digital marketing. We're looking for someone with a proven track record of facilitating marketing campaigns and managing timelines.

Key qualities and experience we're looking for:

  • Experience:
    2+ years in a digital marketing role, either agency or brand-side.
  • Skills:
    Strong project coordination, impeccable time management, and excellent stakeholder communication skills are a must.
  • Technical Familiarity:
    An understanding of key marketing platforms, including
    Klaviyo, Shopify, Google Analytics, Google Ads
    , and project management tools like
    Asana
    .
  • Conceptual Understanding:
    A grasp of performance marketing funnels, retention strategies, and the eCommerce user journey.
  • Bonus:
    A genuine interest in cycling, sports, or performance lifestyle brands is a significant plus.

If you're ready to take on a dynamic role and help shape the future of a brand, we encourage you to apply.

Why Join MAAP?

Beyond contributing to a brand that's propelling cycling forward, you'll enjoy a vibrant culture and fantastic perks, including:

  • Work-Life Balance:
    Shorter workdays on Fridays (9-3pm) and 1 day a week WFH.
  • Industry Perks:
    Access to significant industry discounts.
  • Team Fun:
    Monthly happy hours and staff rides.
  • Birthday Leave:
    Enjoy your birthday off, paid.
  • Product Allowance:
    Biannual product allowance to kit you out in the latest MAAP gear.

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