Digital Content Manager

18 hours ago

Sydney, New South Wales, Australia Marlee Full time $100,000 - $120,000 per year

About the company

Fast-track your career with the Marlee Talent Pool. We're not just matching you with your ideal roles but unlocking your long-term career potential. Marlee goes above and beyond by identifying key strengths for your CV, helping you discover a career direction you might not have considered where you can truly thrive, and guiding you to develop those essential soft human skills that close gaps in your resume.

Marlee's innovative approach then places you in teams where you'll flourish. Using cutting-edge motivational science, we connect you with roles in teams and within organizations that make your heart sing and help our partners build their dream teams.
 

About the role

Our partner is looking for a self-starter with the creative touch to craft influential content to represent the company and catch customers' attention. As a key player in the team, your ability to work independently while producing quality results will be essential as they scale and grow the business.
 

What you'll be doing:

  • Develop and implement content strategies that highlights engagement with B2B audiences across digital platforms while staying aligned with business goals
  • Create user journeys engaging with various business segments and ensure that your content speaks to the needs of multiple diverse enterprises
  • Oversee content creation and updates using CMS platforms to guarantee consistency across all touchpoints
  • Manage and optimize content across multiple digital channels to improve user engagement and conversion rates
  • Collaborate with marketing, product, and sales teams to ensure content is aligned with cross-functional business objectives and user needs
  • Monitor and analyze content performance, using insightful reports to optimize strategies and boost business impact
 

What you'll need:

  • 8 years of experience in digital content management, with a strong focus on B2B content strategy, management, and optimization
  • Hands-on experience with lifecycle and CMS tools, with proficiency in using HTML5 for content creation and optimization
  • Experience in designing and optimizing B2B user journeys for various business sectors
  • Strong skills in managing projects and multiple priorities
  • Familiarity with SEO best practices, content performance analysis, and digital marketing strategies
  • Exceptional communication and interpersonal/teamwork skills

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