Social and Digital Content Producer

What's the role?

Medium Rare is Australia's leading content agency. We work with some of the country's most recognisable brands and member organisations to create award-winning content and campaigns across print, digital, social, audio, events, and out-of-home channels. Our clients include Coles, Qantas, CommBank, American Express, Chartered Accountants Australia & New Zealand, Australian Institute of Company Directors, and many more.

We are seeking a Social & Digital Content Producer for a 12-month maternity leave contract to work on CommBank. You'll lead and deliver multi-channel digital and social content for business and finance brands, with a focus on video and social-first storytelling. The role is both strategic and hands-on, requiring deep knowledge of social platforms, content performance, and audience engagement.

Key responsibilities

• Develop, plan and produce content for websites, video, social, and other digital channels.

• Create and execute content strategies, creative briefs, client-facing decks and pitch materials. 

• Lead and manage video shoots, including pre-production planning, talent/crew coordination, and production schedules.

• Manage end-to-end content production, from concept through editing, post-production, and delivery.

• Collaborate with internal teams (editorial, design, marketing, sales) to ensure content aligns with brand and business objectives.

• Write, review and edit content to maintain consistency, accuracy and brand voice.

• Optimise content for SEO/AEO and digital distribution.

• Source, brief and manage external contributors (videographers, photographers, HMUA, stylists).

• Socialise content across LinkedIn, Instagram, Facebook (and emerging channels), adapting assets to suit each platform.

• Champion digital, social and audio knowledge, ensuring best practice and keeping across platform updates.

• Manage creator campaigns, immersive long-form projects and always-on content calendars.

• Report on performance, distilling analytics into actionable insights.

Who are you?

•  4+ years' experience in digital and social content (agency, client or publisher).

• Strong knowledge of social platforms content performance and audience behaviours with a particular focus on Instagram, TikTok, Facebook, YouTube and LinkedIn.

• Skilled in Adobe Creative Suite (Premiere Pro, Photoshop, InDesign); motion graphics/animation a plus.

• Confident capturing, producing and editing social-first video content, as well as briefing creative teams and influencers.

• Strong organisational and project management skills, with the ability to juggle multiple deadlines.

• Experience with search (SEO, AEO), analytics (Google Analytics, SEMrush), social management tools (Hootsuite) and paid social campaign best practices (Demand Gen, Meta).

• Creative yet data-driven, able to find the sweet spot between audience needs and client objectives.

• Comfortable pitching and creating original content, identifying content socialisation/amplification opportunities and briefing/directing talent (influencers, business owners, executives).

• Able to translate performance data into meaningful insights to improve future content. 

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) 
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

Medium Rare is Australia's leading content and owned media agency. We work with some of the country's most recognisable brands, including Coles, Bunnings, Qantas, Officeworks, CommBank and L'Oréal Australia & New Zealand, to create award-winning content and campaigns across print, out-of-home, digital and social channels.

We celebrate courageous creativity and take pride in our people, our work and our clients. Medium Rare employs more than 200 people across Sydney, Melbourne, Brisbane and Auckland. This role is Sydney-based, working from our Pyrmont office on a hybrid arrangement (three days in the office

What's next?

Apply now or for more information on careers at News Corp Australia visit

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section.

Category:

Commercial Content

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