Digital Content Manager

2 days ago

Sydney, New South Wales, Australia Invested Talent Full time $80,000 - $120,000 per year

Invested Talent are proud to be partnering with a leading Insurance business as they look for a Digital Content Manager to lead and shape the future of digital content experiences for their International Business division as they look to grow out their presence in the space.

Please note this is an 18-month max-term contract to start.

Are you a strategic and creative digital content professional ready to make a meaningful impact? Join a leading not-for-profit health organisation that's transforming the way Australians experience healthcare.

Their mission is to make the insurance products understandable, affordable, and high quality, and they're looking for someone who can bring that vision to life through engaging, inclusive, and performance driven digital content.

The Opportunity:

Reporting to the Senior Digital Content Manager, you'll play a key role in developing and delivering digital content and SEO strategies that build awareness, engagement, and conversion across international audiences.

You'll collaborate within a cross-functional squad to deliver seamless digital experiences that inform, inspire, and empower users. This role is ideal for someone who thrives at the intersection of creativity, strategy, and technology.

Role and Responsibilities:

  • Develop and execute digital content and SEO strategies to drive growth and visibility across international markets.
  • Create user-focused, accessible content that builds trust and supports customers throughout their decision making journey.
  • Collaborate with designers, developers, and key stakeholders to deliver best in class digital content across web, mobile, and CRM platforms.
  • Use analytics and insights to measure performance, identify opportunities, and continuously optimise results.
  • Lead content audits, reporting, and optimisation initiatives to enhance user experience and visibility.

About You:

You're an experienced digital content leader who combines strategic thinking with hands on delivery. You know how to connect with diverse, multicultural audiences and simplify complex information in a human and relatable way.

  • 8+ years' experience in digital content management, strategy, or SEO.
  • Strong writing and editing skills across multiple formats (web, UX, SEO, microcopy).
  • A solid understanding of UX, accessibility (WCAG), and SEO/AI search trends.
  • Experience in complex or regulated industries.
  • Proficiency with tools such as AEM, Adobe Analytics, SEMrush, JIRA, and Confluence.
  • Excellent collaboration and stakeholder management skills.
  • A proactive, solutions-focused mindset and a passion for improving digital experiences.
  • Experience in health, insurance, or finance sectors.
  • Understanding of content for culturally and linguistically diverse audiences.
  • Familiarity with agile ways of working.

Culture & Benefits:

  • Purpose-driven work focused on improving access to best in class insurance
  • Hybrid working arrangements, 2/3 days in office per week
  • 50% subsidy on private hospital and/or extras cover.
  • 18 weeks' parental leave for all new parents.
  • Mental health and wellbeing programs, workshops, and fitness classes.
  • Discounts on insurance, gym memberships, and eyecare products.
  • Inclusive and collaborative culture that values diversity and continuous learning.

If you're keen to apply, please click the link below and we look forward to connecting shortly.

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