Senior Product Insights Analyst

Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That's why we've made it our mission to build the most engaged and passionate community of pets and pet parents across the world. And we're looking for talented team mates who can help us do it.

Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We've scaled to become one of Australia's top five eComm companies and the no.1 online pet store. But we're just getting started. Like a whippet who's spotted their mate across the dog park, our growth is only going to accelerate, as we continue to disrupt the way that pet parents shop.

Excitingly, the pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story.

The opportunity
As a
Senior E-commerce Analyst
, you will be at the heart of our digital performance engine, analysing how customers engage with our website and app, and surfacing insights that optimise their shopping experience. You will translate data into actions and recommendations that influence strategy, testing, and execution, helping create personalised and highly engaging journeys for pet parents.

You will work closely with cross-functional teams to measure, interpret, and improve performance across the funnel. This is a role for someone who is highly curious, loves digging into data, and enjoys turning complexity into clarity, always with the customer in mind.

What You'll Be Doing

• Be the custodian of digital performance by leading the weekly business review of our eComm platforms, connecting the dots across customer, category, and pet performance to surface key insights and opportunities.
• Provide actionable recommendations by analysing site data and experimentation results to optimise conversion, engagement, and loyalty.
• Identify opportunities across categories to ensure customers are discovering and purchasing a wide variety of products, using insights to guide Category, Product, and Marketing teams toward growth.
• Champion continuous improvement through data-driven experimentation, designing and analysing A/B tests to improve customer journeys and digital assets. Translate insights into clear reporting, dashboards, and stories that influence trading, personalisation, and product roadmaps.
• Explore and evaluate emerging tools such as AI, machine learning, and advanced analytics platforms to improve scalability and automation of insights.
• Ensure seamless execution by maintaining accurate measurement frameworks that are tied to commercial and customer outcomes.

The ideal toolbox

• 4+ years of experience in e-commerce analysis, digital insights, or similar roles where data-driven recommendations directly influenced customer and commercial outcomes.
• Strong analytical mindset with advanced SQL skills and the ability to interrogate large datasets to surface insights.
• Experience with visualisation and analytics tools. At Pet Circle we use Looker, Looker Studio, and Fullstory.
• Proven ability to design, run, and analyse experiments (A/B and multivariate tests), with a solid grasp of statistical methods and test design principles.
• Skilled at building dashboards and reporting frameworks that track customer behaviour, funnel performance, and lifetime value metrics.
• Ability to translate complex data into clear recommendations that influence trading, personalisation, and product roadmaps.
• Familiarity with customer segmentation, recommendation algorithms, and personalisation tools, with the ability to evaluate their impact on customer experience.
• Strong problem-solving skills with a focus on diagnosing root causes and identifying practical, data-driven solutions.
• Naturally curious and proactive, exploring new data sources, methodologies, and AI tools to drive performance.

Role location
We believe that building connections and collaborating as Pet Circlers is super important. So this role is based in Sydney with a hybrid arrangement of 3 days per week in our pet friendly offices (your pet might love coming to the office even more than you). This is subject to change in line with business requirements.

Juicy perks

• Heaps of development opportunities - stretch projects, secondments and unlimited learning courses via Go1
• Flexible working environment
• Up to 50% employee discount
• Product sample giveaways
• Pawrental leave and wellbeing leave
• Team charity volunteer days
• Classpass subsidy

Why Join?
We Reckon Our Mission To Help The World Pet Better Is An Important One, But Also An Incredibly Fun And Rewarding One. Becoming a Pet Circler Means You're Committed To Help Shape An Entire Industry - It's Pretty Exciting Stuff. Here's What We Stand For

• We're better together
• We operate with humble hearts and hungry minds
• Pets matter' so pets and pet parents always have a seat at our table
• We're instinctively curious. Always.

Belong at Pet Circle
Our unique perspectives and expertise is our superpower - we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.