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Category Development Manager
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About DBG Health & VidaCorp
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. DBG Health's consumer division VidaCorp comprises a number of leading brands in cosmetics, skin care, multivitamins/ supplements, personal care and more. With over-the-counter market leaders including MCoBeauty, Natalis, Chemists' Own, Nude by Nature and Apohealth, VidaCorp continues to gain consumer preference by providing quality, affordable products on both the domestic and international stage.
About The Role
As Category Development Manager, you'll play a key role in driving the success of VidaCorp's Consumer Brands portfolio across all key retail and pharmacy channels. Acting as a critical link between internal teams and external customers, you'll lead the planning and execution of brand and product launches, trade promotions, and activations. With a strong understanding of category drivers and market dynamics, you'll influence all trade-related activity to support the growth of our brands and deliver commercial outcomes.
Role & Responsibilities
- Lead the development and implementation of Category Growth Platforms in collaboration with your manager
- Shape and execute 4P Category Success Model principles (Product, Price, Promotion, Placement) across priority categories
- Conduct detailed data modelling and analysis to uncover insights and opportunities
- Partner with the Sales and leadership team to build and maintain customer/brand activation calendars
- Collaborate cross-functionally with Sales, Brand, and Marketing teams to deliver impactful brand and product launches
- Take the lead on customer engagement initiatives, presenting category plans and new product opportunities to key retail partners
- Remain adaptable to take on broader portfolio responsibilities as the business evolves
Skills & Experience
- Tertiary qualification in Business discipline, Marketing and/or Project Management focus.
- Minimum 3 years' experience across account management, brand management, trade marketing, or category strategy.
- Project management experience.
- Strategic and analytical skills.
- Experienced in engaging with senior stakeholders.
- P&L literacy.
- Forecasting and demand planning.
Benefits & Perks
At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally.
- Competitive salary package and STIP program
- Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
- Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert-created meal plans to motivational resources, it's designed for people of all fitness levels.
- 12 weeks paid parental leave
- We are a values-driven business fostering a supportive and friendly team culture
- Enjoy the ability to work autonomously, empowering you to drive your own success.
- Convenient head office location close to public transport, cafes and restaurants
- Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services.
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.
