Category Manager

Country: Australia

City: Australia

Job Family: Marketing

Contract Type: Unlimited-term

Job ID: 52708

Category Manager (ANZ)

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow, Kiri, Babybel, Boursin Nurishh, Pom'Potes and GoGo squeeZ, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project

#IWorkForAllForGood
LOCATION and REPORT LINE
Location: North Sydney

Reporting to: Senior Brand Manager

MAIN MISSIONS
As a Category Manager at Bel Groupe Australia, you will play a crucial role in driving growth of our brands across the snacking category. You will be responsible for developing and executing category strategies, collaborating with cross-functional teams, and continuously analyzing market trends and performance data to ensure we become category leaders in the snacking cheese category.

Main Responsibilities

• Category Strategy Development: Develop and implement comprehensive category strategies that align with Bel and retailers' key business objectives.
• Market & brand performance Analysis: Continuously monitor market trends, scan and panel data and competitor activities to identify opportunities and risks for our brands.
• Revenue growth management: Develop and execute pricing and promotional strategies to maximize sales and profitability within the category.
• Portfolio mapping: Work with Marketing on a strategic product mix, including assortment planning, SKU rationalization, planogram changes and new product introductions.
• Assortment optimisation & Planogram recommendation: Analyse category and competitor data to suggest best assortment mix and planogram layout to retailers
• Strategic relationship building: Build and maintain strong relationships with retailers by leading category analysis and range review discussions.

Additional responsibilities:

• Channel strategy development: Use data and insights to assess and optimise channel plan with commercial team.
• Shopper Strategy Development: Optimise in-store activation, shopper activation, POSM & merchandising solutions & trade marketing
• Demand Forecasting: Provide input to demand planning and customer teams to accurately forecast demand for our range

Key Performance Indicators
Qualitative:

• Integration with local team
• Level of partnership/collaboration with local retailers and agencies e.g. IRI
• Level of understanding and knowledge of local market dynamics (consumer, trade, shoppers, KOL…)
• Ability to analyse and respond with speed to market changes

Quantitative:

• Volume & Net Sales, total and per brand
• Market share (total BEL & by brand )
• Detailed strategy documents for category, channel & shopper
• Ranging and planogram changes

Requirements

• Bachelor's degree in Business, Marketing, or a related field (Master's degree preferred).
• Minimum of 3 years of experience in category management within the FMCG industry.
• Strong analytical and strategic thinking skills.
• Excellent negotiation and communication skills.
• Proven track record of developing and executing successful category strategies.
• Proficiency in data analysis and category management tools.
• Knowledge of FMCG market trends and consumer behavior.

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