Interim Director of Performance Marketing

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we've contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we're really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we're hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

We're on the lookout for an Interim Director of Performance Marketing to join our Global E-Commerce Team. This is a fixed-term contract for an initial six-month period, and we are open to impact-driven leaders based anywhere in Australia. This position offers a significant opportunity to apply market-leading skills across the business. We hope you're as excited about this as we are

You'd be joining at a pivotal moment in Who Gives A Crap's growth story, as we've recently established a global-local growth model to supercharge our impact in our primary markets. Your role would sit within our Commercial Organisation's E-Commerce group, and you'd be the go-to functional leader for Performance Marketing channels within this global centre of excellence.

This role requires a highly commercial and strategic leader with deep functional expertise to own the continuous improvement of our Performance Marketing efforts through truly data-driven, ROI-focused, and market-leading strategies. As someone who thrives in a dynamic and ever-changing space, you will work closely with the Head of Ecommerce, Country General Managers across Australia, UK and US, Commercial Strategy & Insights teams, Brand & Creative, Product Teams, and a whole range of stakeholders right across the organisation to supercharge our capabilities in data-driven Performance Marketing & drive ambitious Revenue Growth Goals.

You'll also be a leader who thrives watching others grow their capabilities, coaching channel owners in your team To drive ecommerce growth via greatest efficiencies with paid media, and paid & owned channel optimizations through a focus on metrics and experimentation by leading the team and strategy for our global Performance Marketing efforts. You'd be a crucial leader in the E-Commerce group within the Commercial organisation responsible for driving ambitious Revenue Growth Goals, and the go-to functional expert supporting these goals with data-driven, ROI-led and market-leading strategies, plus leading by example to coach and grow the skills of channel owners in your team.

If you worked here this past month here are some things you might have been involved in

• Ensuring the delivery of our upcoming ecommerce forecasting cycle in partnership with the Head of E-Commerce.
• Owning weekly performance analysis for new customer acquisition globally, communicating key findings effectively across the organization and partnering with cross-functional and local teams to understand priorities and set the right metrics that balance global and local revenue growth goals.
• Diving into the performance marketing data with our channel owners to understand current metrics and opportunities.
• Delivering the Ecommerce Roadmap for performance marketing towards the end of 2025.
• Ensuring the on-time launch and successful cross-channel execution of priority initiatives, both locally and globally.

Let's talk about you

• You are a craft-centric leader with a deep understanding of performance marketing channels, industry trends, and data/analytics foundations. You'll be comfortable with advanced PerMar platforms across Paid Search, Paid Social, Programmatic, etc.).
• Ideally, you'll bring deep channel expertise; for example, strong SEM or Paid Social knowledge, with a strong point of view on maximising impact from effort through attribution modelling, A/B testing & Conversion Rate Optimisation (CRO).
• Your marketing analytics expertise allows you to identify key performance metrics and indicators for success across the all paid and owned channels, continuously building on our rigour across Paid Search, Paid Social, Email, Influencer Channels, and beyond.
• You have a track record of implementing scalable best-practices to optimise the marketing funnel and yield actionable insights on performance marketing channel activity to drive ecommerce roadmaps, product goals, and complement regional marketing plans.
• You will be instrumental in quarterly and half-year planning in partnership with the Head of Ecommerce, leading tactical project roadmaps that optimise for LTV and funnel optimisation with true commercial impact + long-term ROI.
• Your understanding of Customer Lifecycle Marketing (CLM) within a commercial context will drive revenue expansion, not just initial acquisition.
• You're all about fostering a growth mindset within the team, and dedicating time to coaching and development to ensure everyone is having the greatest impact as members of the global E-Commerce COE in the performance marketing space.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too

Why should you work with us?

First off, as a certified B Corp, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we're in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that's why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn't be more proud of that.

Have you made it this far?

If you're still reading, we think there's a strong chance you might be our kind of person. Here's the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don't check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

A quick note on our process

To ensure we can provide a top-notch candidate experience while focusing on finding the right person to steer the Performance Marketing Ship as Interim Director of Performance Marketing, we will be running a structured application and shortlisting process. Our team will be accepting applications until COB on Friday, August 22nd and we will be in contact with an update on your application thereafter. We look forward to considering your application

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