Campaign Specialist

Work options: Hybrid

About Us

We're known for being the country's most popular rewards program, helping Australian's get more of what they value beyond the checkout. And through our extended network of partnerships with other nationally recognised brands, we make every day simpler, easier and more rewarding for our members. Plus, we're also the winner of Canstar Blue's 2023 and 2024 Most Satisfied Customer award for Rewards Programs.

But, we're more than the card you carry around in your wallet or the app on your phone Our diverse team is located all over Australia, and our incredible office is located right in the heart of Melbourne CBD. Staying true to our flexible working policy and people-centric culture, we ensure all our team members are set up to work remotely across Australia. We are outcomes-focused, and everything we do is aligned with our core principles - Own, Act and Inspire.

Your Role

The Campaign Specialist is responsible for the end-to-end execution of targeted partner campaigns across owned digital channels, with a strong focus on personalized email marketing. This role brings campaign ideas to life by translating briefs into tangible, well-executed campaigns using tools such as Adobe Campaign for targeting, segmentation and offer construct, and Braze for campaign creation, personalisation, and launch.

This role requires a mix of stakeholder coordination, marketing operations expertise, and technical hands-on execution, ensuring campaigns are timely, accurate, and effective in reaching the right audience with the right message.

Key Areas of accountability

Campaign Coordination & Briefing

• Liaise with internal stakeholders and partners to shape clear campaign briefs
• Confirm objectives, target audiences, offer construct, and timing
• Ensure campaign requirements are clear, feasible, and aligned with business goals
• Take the campaign to Flybuys Governance forum for approval

Targeting & Segmentation Setup

• Build and validate campaign targeting logic (Adobe Campaign)
• Collaborate with partners and data teams where needed to define audience rules and exclusions
• Ensure compliance with data privacy, opt-outs, and targeting guidelines
• Coordinate partner approvals for audience segmentation and sizing

Campaign Execution

• Liaise with Studio on creative development
• Build personalised emails using Braze, including dynamic content and logic
• Apply templates, copy, offers, and images as per campaign brief
• Setup the offer(s)
• Coordinate with Legal team for review and approval
• Conduct QA to ensure campaign accuracy across content, audience, tracking and rendering
• Coordinate partner reviews and approval
• Coordinate test sends

Campaign reporting and optimisation

• Schedule and launch campaigns, ensuring deliverability and send-time requirements are met
• Monitor campaign performance and flag any delivery or tracking issues
• Document key metrics post-launch and assist in reporting where needed
• Provide post campaign analysis to ensure the campaign is performing against targets

Partnership Management

• Work with partners and internal teams to resolve campaign or partner related issues
• Participate in recurring partner progress (work-in-progress) sessions

Your Experience

• Retail and/or loyalty marketing experience desirable
• Braze coding experience essential
• Experience in Adobe Campaign
• Strong understanding of email marketing best practices and lifecycle campaign execution
• Experience building campaigns with personalised and dynamic content
• Comfortable working with targeting logic, segmentation, and data-driven campaign rules
• Experience with QA processes, test sends, and campaign tracking set-up
• Collaboration, Problem Solving and Team Orientated
• Attention to details and process discipline
• Strong organisation and coordination skills
• Ability to manage multiple campaigns with competing deadlines
• Stakeholder communication and expectation setting
• Stakeholder management and relationship building
• Proactive and ability to work with occasional ambiguity

Your Benefits

We offer our valued team members a stack of exclusive benefits To name a few...

• Flybuysflex | work from anywhere, measured on outcomes
• Two well-being days per year
• Volunteer leave
• Ongoing learning & development programs and opportunities
• My Coles and Wesfarmers team member discount card
• Be Well Programs – Mind/Body/Soul
• Quarterly All Team events
• Hybrid social events
• New starter kit merchandise

Be You, With Us. Apply today

We value ways of working that work for everyone and use our different strengths to make us stronger. We work hard to make sure everyone's voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.

It is a condition of employment that successful applicants undergo a National Police Check prior to commencing.

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