Marketing Manager
2 days ago
Marketing Manager - Commercial Real Estate
Are you a strategic, hands-on marketer with a passion for commercial real estate? Ready to take full ownership of a marketing function and lead a team to success?
Ray White Commercial SC, a premier commercial real estate agency in the heart of Sydney, is seeking a dynamic Marketing Manager to become the strategic and tactical leader of our brand and the primary engine for our business growth.
About Us:
Based in our premier Martin Place CBD office, we are a family business, and relationships have always been at the heart of what we do. Backed by a combined 30 years of property experience and the largest real estate network in Australasia, our nimble team provides a unique and powerful offering in the market. We are defined by our values of integrity, trust, and urgency, and we seek a leader who embodies this commitment.
The Role:
Reporting directly to the Principals, you will have full ownership of the entire marketing function. This senior role demands a unique blend of strategic vision, commercial acumen, analytical rigour, and deep technical marketing skill. You will be responsible for enhancing our market share, driving high-value lead generation, and empowering our elite agents to succeed.
Key Responsibilities:
- Strategy & Budgeting: Develop, own, and present the annual marketing strategy and budget, ensuring direct alignment with business objectives.
- Team Leadership: Lead, mentor, and manage the performance of our four Philippines-based Virtual Assistants, fostering a high-performance international team culture.
- Digital Marketing: Direct an AI-first search strategy and personally develop, manage, and execute all PPC campaigns across Google Ads and social media.
- Data & Analytics: Translate raw data from a wide range of platforms (Google Analytics, Meta, LinkedIn, realcommercial, etc.) into strategic insights and actionable recommendations for leadership.
- Brand & Content: Serve as the ultimate guardian of the brand, personally executing a content strategy to establish the agency as a thought leader through market reports, blogs, and video.
- Email & Database Growth: Lead a sophisticated email marketing strategy using ActivePipe, focusing on lead generation, database growth, and providing actionable intelligence to the sales team.
- Property Marketing: Delegate and oversee the day-to-day property marketing tasks executed by the virtual assistants, ensuring quality and efficiency.
What You'll Bring:
- A minimum of 5+ years of experience in a senior marketing role, with demonstrable experience in strategy development, budget management, and campaign execution.
- Proven experience within the Australian real estate sector (commercial property highly preferred).
- Experience managing or supervising junior staff, contractors, or remote assistants.
- Advanced, hands-on proficiency across the full digital marketing stack, including SEO, Google Ads, social media advertising, and email automation platforms (ActivePipe is essential).
- Expertise in marketing analytics, with a proven ability to derive strategic insights and demonstrate ROI.
- Exceptional stakeholder management and communication skills.
- A Bachelor's degree in Marketing, Business, Communications, or a related discipline.
Why Join Us?
- A pivotal leadership role with full ownership and autonomy.
- Direct access to company principals and the ability to make a real impact on business growth.
- The opportunity to build and shape a best-in-class marketing function.
- A supportive, family-business culture backed by the power of the Ray White network.
If you are a results-driven marketing leader ready to take the next step in your career, we would love to hear from you.
Click 'Apply Now' to submit your application.
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