Marketing Manager

Marketing Manager - Commercial Real Estate

Are you a strategic, hands-on marketer with a passion for commercial real estate? Ready to take full ownership of a marketing function and lead a team to success?

Ray White Commercial SC, a premier commercial real estate agency in the heart of Sydney, is seeking a dynamic Marketing Manager to become the strategic and tactical leader of our brand and the primary engine for our business growth.

About Us:

Based in our premier Martin Place CBD office, we are a family business, and relationships have always been at the heart of what we do. Backed by a combined 30 years of property experience and the largest real estate network in Australasia, our nimble team provides a unique and powerful offering in the market. We are defined by our values of integrity, trust, and urgency, and we seek a leader who embodies this commitment.

The Role:

Reporting directly to the Principals, you will have full ownership of the entire marketing function. This senior role demands a unique blend of strategic vision, commercial acumen, analytical rigour, and deep technical marketing skill. You will be responsible for enhancing our market share, driving high-value lead generation, and empowering our elite agents to succeed.

Key Responsibilities:

• Strategy & Budgeting: Develop, own, and present the annual marketing strategy and budget, ensuring direct alignment with business objectives.
• Team Leadership: Lead, mentor, and manage the performance of our four Philippines-based Virtual Assistants, fostering a high-performance international team culture.
• Digital Marketing: Direct an AI-first search strategy and personally develop, manage, and execute all PPC campaigns across Google Ads and social media.
• Data & Analytics: Translate raw data from a wide range of platforms (Google Analytics, Meta, LinkedIn, realcommercial, etc.) into strategic insights and actionable recommendations for leadership.
• Brand & Content: Serve as the ultimate guardian of the brand, personally executing a content strategy to establish the agency as a thought leader through market reports, blogs, and video.
• Email & Database Growth: Lead a sophisticated email marketing strategy using ActivePipe, focusing on lead generation, database growth, and providing actionable intelligence to the sales team.
• Property Marketing: Delegate and oversee the day-to-day property marketing tasks executed by the virtual assistants, ensuring quality and efficiency.

What You'll Bring:

• A minimum of 5+ years of experience in a senior marketing role, with demonstrable experience in strategy development, budget management, and campaign execution.
• Proven experience within the Australian real estate sector (commercial property highly preferred).
• Experience managing or supervising junior staff, contractors, or remote assistants.
• Advanced, hands-on proficiency across the full digital marketing stack, including SEO, Google Ads, social media advertising, and email automation platforms (ActivePipe is essential).
• Expertise in marketing analytics, with a proven ability to derive strategic insights and demonstrate ROI.
• Exceptional stakeholder management and communication skills.
• A Bachelor's degree in Marketing, Business, Communications, or a related discipline.

Why Join Us?

• A pivotal leadership role with full ownership and autonomy.
• Direct access to company principals and the ability to make a real impact on business growth.
• The opportunity to build and shape a best-in-class marketing function.
• A supportive, family-business culture backed by the power of the Ray White network.

If you are a results-driven marketing leader ready to take the next step in your career, we would love to hear from you.

Click 'Apply Now' to submit your application.