Digital Specialist

About us

Expanscience Laboratoires is a family-owned French Pharmaceutical and Dermo-Cosmetic company with more than 70 years' experience. This is your opportunity to join a BCorp certified, mission-driven company via its Australian subsidiary working for the Mustela brand. Mustela is a well-established baby skincare expert brand available in Australian pharmacies, online retailers and baby stores. It is the #1 baby and child skincare range in European pharmacies and has leading-edge expertise in baby and children's skin. Join us in this growth stage of our business as we continuously explore new market opportunities.

Qualifications & experience

Are you a digital all-rounder with a passion for content, campaign performance, and consumer experience? We're looking for a Digital Specialist to lead and execute digital initiatives that build brand awareness, drive consumer engagement, and grow sales for Mustela, the #1 baby care brand in European pharmacies.

In this role, you'll bring digital strategies to life across paid media, social, CRM, SEO, influencer marketing, and e-commerce. Reporting to the Marketing Manager, you'll play a key part in our 360° marketing plans and help us create a strong, always-on consumer journey.

• Degree qualified in Marketing, Business or related field

• 2 years' experience in a digital marketing role, ideally in skincare, beauty, or consumer health

• Experience running social media, CRM, SEO/SEM, and paid ad campaigns

• Strong understanding of Google Analytics, SEMrush, Meta Ads Manager, or similar tools

• Experience with SEMJI, Pixability, Shopify, Klaviyo, and similar platforms

• Excellent written and visual communication skills; Canva and video editing proficiency required (bonus if you're great with InDesign, photography, or videography)

• Data-driven mindset with a proven ability to optimise performance

• Fluent in both French and English with a flair for adapting tone to brand voice

• In-tune with new trends in digital, best practices, and tools

• Above average IT / computer skills

• Attention to detail with strong analytical skills to interpret data and make data-driven recommendations

• Strategic orientation

• Organised, flexible, self-starter and results oriented

Tasks & responsibilities

• Develop and execute digital marketing campaigns (social, paid, content, influencers, SEO, SEM)

• Manage and grow Mustela's social communities and website (including back-end CMS)

• Manage and optimise brand website

• Own CRM activities and create impactful newsletters

• Manage relationships with local influencers and advocates

• Monitor KPIs, generate insights, and optimise digital activity to maximise ROI

• Support the 360° marketing plan with creative content, calendars, and reporting

• Oversee the digital marketing budget alongside the Marketing Manager

Benefits

• Private Health Insurance subsidy

• Public Transport subsidy

• Hybrid working model offering work-life balance

• Free monthly product allocation

• Free coffee and snacks

• Work for a BCorp company

• Supportive team culture

• A chance to own digital strategy and execution in a growing market

• Play a visible role in shaping how Australian and New Zealand consumers engage with Mustela

• Work in a close-knit, supportive environment backed by a family-owned French pharmaceutical and dermo cosmetic company with products available in 100 countries

• Convenient location in Camberwell, with easy access to public transport