Marketing Manager

This is a unique opportunity to join a thriving and expanding retail fashion start-up located in Sydney. The business has achieved significant growth and is now seeking to enhance its team by recruiting a Marketing Manager. We are looking for a dynamic individual with a passion for marketing and a strong creative vision. This role will involve the successful candidate working within a small, highly motivated team to contribute to the next phase of the company's development.

Responsibilities

• Develop, coordinate & execute marketing strategies across all channels to ensure consistent visual brand identity & messaging
• Analyse market trends, customer behaviour & competitor activity to identify opportunities for growth

• Brief creative on marketing material needed for marketing campaigns

• Curate content from selected media and manage all social media organic posts (images, videos, written) across Instagram, Tiktok & Pinterest

• Create variety of video content, particularly, behind-the-scenes and vlog style tiktok videos to engage community and maximise channel potential

• Consistently engage and interact with community via social media channels

• Collaborate with Meta and Pinterest account managers to develop and execute paid advertising strategy

• Create, schedule & manage paid advertising campaigns

• Maximise return on investment by closely monitoring paid advertising performance and optimise strategies/budgets
• Create, schedule & manage email/sms marketing campaigns through Klaviyo
• Monitor email/sms campaign performance and optimise strategy
• Publish weekly and monthly performance reports and provide recommendations & optimisations to improve profitability and maximise ROI
• Assist creative director to develop and organise campaigns for new collections & promotions
• Assist creative director on shoot days ensuring all marketing material is captured
• Manage communication across multiple teams, ensuring strategies are effectively conveyed and executed cohesively across departments and in a timely fashion.
• Continuously updating, adjusting and reviewing strategy rollout and making improvements where possible.
• Create, manage & execute marketing strategies for PR & influencer partnerships
• Assist in proposing and managing budgets for marketing activities, ensuring cost efficiency and aligning these with key activities.
• Monitor channels for engagement and respond to comments, DMs, and community interactions
• Maintain a weekly/monthly content calendar aligned with brand campaigns, product launches, and retail moments that is aligned with our Australian team.

Requirements

• The ability to work full time in our Northern Beaches office
• 2-3 years experience in a similar role
• Comprehensive knowledge of ecommerce and marketing channels including Shopify, Meta, Pinterest, Klaviyo, Tiktok, Google
• Strong creative aesthetic that aligns with the brands visual identity
• Passionate about the fashion retail industry
• Exceptional attention to detail and accuracy
• Excellent communication skills, both written and verbal
• Positive can-do personality that thrives within a small team environment
• Ability to stay motivated and take initiative in a fast-paced environment with tight dead-lines

• Exceptional organisational skills with the ability to manage multiple projects at once, prioritise and meet deadlines

• Comfortable in front of a camera and confident to represent the brand via tiktok channel

Benefits

• Opportunity to work in a small tight-knit team
• Positive and friendly company culture
• Generous staff discounts
• Opportunity for career progression and build autonomy in the role
• Opportunity for domestic & international work trips