Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia I AM DELILAH PTY LTD Full time $80,000 - $120,000 per year

This is a unique opportunity to join a thriving and expanding retail fashion start-up located in Sydney. The business has achieved significant growth and is now seeking to enhance its team by recruiting a Marketing Manager. We are looking for a dynamic individual with a passion for marketing and a strong creative vision. This role will involve the successful candidate working within a small, highly motivated team to contribute to the next phase of the company's development.

Responsibilities

  • Develop, coordinate & execute marketing strategies across all channels to ensure consistent visual brand identity & messaging
  • Analyse market trends, customer behaviour & competitor activity to identify opportunities for growth

  • Brief creative on marketing material needed for marketing campaigns

  • Curate content from selected media and manage all social media organic posts (images, videos, written) across Instagram, Tiktok & Pinterest

  • Create variety of video content, particularly, behind-the-scenes and vlog style tiktok videos to engage community and maximise channel potential

  • Consistently engage and interact with community via social media channels

  • Collaborate with Meta and Pinterest account managers to develop and execute paid advertising strategy

  • Create, schedule & manage paid advertising campaigns

  • Maximise return on investment by closely monitoring paid advertising performance and optimise strategies/budgets
  • Create, schedule & manage email/sms marketing campaigns through Klaviyo
  • Monitor email/sms campaign performance and optimise strategy
  • Publish weekly and monthly performance reports and provide recommendations & optimisations to improve profitability and maximise ROI
  • Assist creative director to develop and organise campaigns for new collections & promotions
  • Assist creative director on shoot days ensuring all marketing material is captured
  • Manage communication across multiple teams, ensuring strategies are effectively conveyed and executed cohesively across departments and in a timely fashion.
  • Continuously updating, adjusting and reviewing strategy rollout and making improvements where possible.
  • Create, manage & execute marketing strategies for PR & influencer partnerships
  • Assist in proposing and managing budgets for marketing activities, ensuring cost efficiency and aligning these with key activities.
  • Monitor channels for engagement and respond to comments, DMs, and community interactions
  • Maintain a weekly/monthly content calendar aligned with brand campaigns, product launches, and retail moments that is aligned with our Australian team.

Requirements

  • The ability to work full time in our Northern Beaches office
  • 2-3 years experience in a similar role
  • Comprehensive knowledge of ecommerce and marketing channels including Shopify, Meta, Pinterest, Klaviyo, Tiktok, Google
  • Strong creative aesthetic that aligns with the brands visual identity
  • Passionate about the fashion retail industry
  • Exceptional attention to detail and accuracy
  • Excellent communication skills, both written and verbal
  • Positive can-do personality that thrives within a small team environment
  • Ability to stay motivated and take initiative in a fast-paced environment with tight dead-lines

  • Exceptional organisational skills with the ability to manage multiple projects at once, prioritise and meet deadlines

  • Comfortable in front of a camera and confident to represent the brand via tiktok channel

Benefits

  • Opportunity to work in a small tight-knit team
  • Positive and friendly company culture
  • Generous staff discounts
  • Opportunity for career progression and build autonomy in the role
  • Opportunity for domestic & international work trips

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