Digital Content Coordinator

Discover your next career adventure with Dans

With over 260 stores and 6500+ team members we're on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you're someone with a passion for drinks and a thirst for knowledge, there's always something ahead for you here.

• Love what you do and leave your mark
• An exciting opportunity to work with the iconic Dan Murphy's brand, creating inspiring digital content & supporting the growth of our social media channels 
• Join a dynamic and collaborative team, bringing your true self to work 
• Melbourne based, hybrid role

As the Digital Content Coordinator you'll play a key role in supporting the creation and execution of entertaining and inspiring social content to help Australians to 'Drink Better for Less' and to engage our Millennial and Gen Z customers.  

Work in a highly talented, supportive and dynamic Content Team to help deliver Dan Murphy's social media and content creator strategy. 

You'll have a passion for all things social and stay up-to-date in the latest in pop culture. You are organised, a confident writer and full of creative ideas ready to action (film & create) in a heartbeat

Sounds good? Read on.

Here is a taster of what you can expect in this role:

• Work with teams across Dan's end to end, creating a customer first team culture.
• Manage Dan Murphy's social media (Instagram, TikTok, Facebook, Pinterest) including content creation, copywriting, and calendar management, aligning with brand voice. 
• Handle social media uploads, proactive community management (some out-of-hours work required), and performance reporting. 
• Support content creator/influencer strategy and executes creative assets with agency partners. 
• Captures content (e.g., events, behind-the-scenes) and provides production support for photoshoots.
• Assists with supplier/brand collaborations to boost engagement. 
• Leads product/sample ordering for shoots and send-outs.
• Supports the Wine Merchant Store Team Social Advocacy Program. 
• Coordinates with Customer Service Hub for reactive community management and campaign communication. 
• Leads proactive community engagement with Endeavour Customer Service. Manages Content Team invoicing and budget. 
• Fosters collaborative relationships across departments (marketing, merchandise, retail media, operations) and works cross-functionally to support initiatives.
• Upholds Dan Murphy's Values and promotes a customer-first culture.

Now let's talk about you: 

• Experience in marketing (2+ years), even better if you've worked within retail, drinks, lifestyle, fashion, or lifestyle brands, or as part of an agency.
• Tertiary Qualifications in business and/or marketing.
• Confident with writing and developing social media content and copy.
• A tech genius with every editing app possible, who lives & breathes social and you're always on top of the next emerging trend.
• Passion for content marketing with a great eye for socials and strong visual aesthetic.
• High attention to detail and organisational skills.
• Hands-on, comfortable rolling up your sleeves, with an ability to adapt quickly to situations.
• Excellent verbal and written communication skills.
• Familiarity with the Australian social media landscape including content creators, influencers.
• Experience working with social insights tools.
• This role requires a full drivers license and vehicle to be able to attend and bring product to photoshoots.

The benefits are good too 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy's, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it's our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We're all about creating a more sociable future - for our customers and each other. If this job excites you - and you're close-enough on the requirements, reach out, we'd love to hear from you.

You can learn more about working with us on LinkedIn or at 

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup