Partner Marketing Lead

Technology is our how. And people are our why. For over two decades, we have been harnessing technology to drive meaningful change.

By combining world-class engineering, industry expertise and a people-centric mindset, we consult and partner with leading brands from various industries to create dynamic platforms and intelligent digital experiences that drive innovation and transform businesses.

From prototype to real-world impact - be part of a global shift by doing work that matters.

The APAC Partner Marketing Lead will be responsible for driving demand, marketing, and partnerships across the region, playing a key role within our commercial leadership team.

You will define and execute the partner marketing strategy, working closely with key partners including OpenAI, hyperscalers, and others.

This is an individual contributor role that will evolve to include building and leading a small team as our APAC presence grows.

Responsibilities:

• Strategy Development: Define the partner marketing strategy, ensuring alignment with company objectives, partner ecosystem dynamics, and target personas.
• Demand Generation Optimisation: Refine demand generation strategies and plans based on KPIs and funnel targets, continuously improving programs to meet or exceed revenue and pipeline goals.
• Analytics and Reporting: Analyse marketing performance by tracking key metrics across campaigns and channels. Provide regular, actionable reports to company leadership, highlighting trends, opportunities, and areas for improvement.
• Market Research: Conduct comprehensive research to understand target audiences' needs, pain points, and preferences. Analyse market trends, competitor strategies, and customer behaviour to inform campaign design and messaging.
• Budget Management: Oversee the budget for demand generation activities, ensuring efficient resource allocation.
• Events: Coordinate and host events to maximise ROI.
• Cross-Functional Collaboration: Partner with sales and delivery teams to deliver integrated campaigns on time and within budget.
• Regional Leadership: Serve as a member of the regional commercial leadership team, representing partner marketing perspectives and helping shape regional strategies.

• Demonstrated experience taking accountability for partner-driven demand and campaign measurement.
• Strong knowledge of the IT services and vendor ecosystem.
• Enthusiasm and conviction for building deep, strategic relationships with partners that deliver mutually beneficial outcomes.
• Proven track record of driving and delivering measurable demand generation results.
• Strong analytical mindset, with the ability to work with complex data sets and translate insights into strategic actions.
• Excellent stakeholder management and communication skills, with experience collaborating across diverse regions and cultures.
• Bachelor's degree in business, technology, marketing, or a related field (or equivalent work experience).

Discover some of the global benefits that empower our people to become the best version of themselves:

• Finance: Competitive salary package, share plan, company performance bonuses, value-based recognition awards, referral bonus;   
• Career Development: Career coaching, global career opportunities, non-linear career paths, internal development programmes for management and technical leadership;
• Learning Opportunities: Complex projects, rotations, internal tech communities, training, certifications, coaching, online learning platforms subscriptions, pass-it-on sessions, workshops, conferences;
• Work-Life Balance: Hybrid work and flexible working hours, employee assistance programme;
• Health: Global internal wellbeing programme, access to wellbeing apps;
• Community: Global internal tech communities, hobby clubs and interest groups, inclusion and diversity programmes, events and celebrations.

Additional Local Benefits 

• Monthly Lifestyle Allowance: Contribution towards health and wellbeing activities like gym memberships.  
• Novated Leasing: Pre-tax car leasing benefit for new and used cars. 
• Loyalty Leave: Receive an additional day of leave on your 3rd, 4th, and 5th work anniversaries, accumulating up to a maximum of 3 extra days of leave per year.
• Inclusive Parental Leave Policy: 12 weeks of primary carer's leave and 4 weeks of secondary carer's leave. 
• Work From Anywhere: In addition to our hybrid working policy, we also offer 20 days of working from anywhere per year. Ideal for an extended trip to get away from the city or visiting loved ones.

At Endava, we're committed to creating an open, inclusive, and respectful environment where everyone feels safe, valued, and empowered to be their best. We welcome applications from people of all backgrounds, experiences, and perspectives—because we know that inclusive teams help us deliver smarter, more innovative solutions for our customers. Hiring decisions are based on merit, skills, qualifications, and potential. If you need adjustments or support during the recruitment process, please let us know.