
Partner Marketing Manager
1 day ago
Who We Are:
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.
Job Description:
The Marketing Program Manager role entails planning with assigned partners and converting HPE South Pacific sub-regions business priorities into impactful co-marketing execution plans. Post execution, measuring results and learning from past actions will be a part of this role. The role will impact in the following fashion:
- Improve Annual Satisfaction Survey scores for key partners in areas of lead generation, channel marketing and joint business planning
- Drive incremental channel business with assigned partners
- Improve our skills as marketers by building an extended HPE Channel marketing community
- Strengthen strategic business relationships with key channel partners including C-Level channel executives
Your Key Responsibilities
- Partner Marketing planning, execution and reporting: Helping administer and manage ROI of Marketing activities for Solutions Providers and Distributors. This includes partner-to and partner-with marketing investments.
- Establish strategic relationship with assigned partners, particularly the marketing teams and C Level executives. Be the main HPE contact person for marketing purposes, keeping partners updated about HPE strategy and plans through quarterly joint marketing planning. Ensure regular marketing training for partners around areas like HPE messaging, campaigns, Marketing assets, HPE guidelines etc. Maintain a strong posture on controls and ethics.
- Partner Admin and Operations Support: Support performance management, facilitate communication with sales and partners, and manage DF (Discretionary Funding) requests in Salesforce (SFDC) as requested by the business.
- Strategic Partner Support: Participating in regular quarterly business reviews with the sales and marketing representatives from DF Focus Partners. Must be a Marketing SME and promote best practice in execution.
- Field Marketing Activities: A secondary part of the role shall be execution of customer GTM activities for SMB, Mid-Market, and Enterprise segments. These activities can be digital demand generation, HPE led events OR events in collaboration with alliance partners.
- Key metrics will include
- Utilisation metrics for funds deployed for c0-marketing. This will also include mix metrics and distribution of funds by key areas of marketing (Demand Gen, Sales Enablement, Digital Marketing, Events etc.)
- Timely completion of all mandatory trainings and adherence to HPE guidelines in all planning and execution of marketing programs
- Close collaboration with internal stakeholders and partners is vital to achieving these goals.
About You
- Bachelor's degree in any area related to marketing or business
- Minimum of 2-4 years of marketing experience in industries related to Cloud Computing, Networking, Data, Security and AI.
- Fluency in English language
- Past work experience should include managing and running co-marketing executions across segments like SMB, Mid-Market, Enterprise and Service Providers
- Proven track record in driving marketing metrics across - pipeline generation, channel satisfaction, funds utilisation, martech adoption, AI adoption etc
- Good understanding of channel structures and channel sales dynamics
- In-depth knowledge of marketing principles, practices, tactics and tools
- Experience in developing and driving strong outcome-oriented relationships with partners, especially utilizing DF (Dev Funds) programs.
- Excellent written/ oral communications and analytical skills
- Comfortable with hybrid work arrangement which includes a mix of remote, onsite with partners, at events and in HPE premises. Ability to travel for work. Comfortable in spending time with channel partners in planning and execution of marketing programs
- Strong interpersonal skills: Ability to thrive in matrix environments and work effectively within virtual teams. Ability to thrive in ambiguous situations and span across a broad portfolio of products and solutions which often overlap
Additional Skills:
Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}What We Can Offer You:
Health & Wellbeing
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
Let's Stay Connected:
Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
#australia#marketingJob:
MarketingJob Level:
IntermediateHPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.
Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.
HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.
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