Digital Analyst

2 weeks ago

Richmond, Victoria, Australia MECCA Brands Full time $80,000 - $120,000 per year

At MECCA, our strategic priority is on innovation and digital acceleration to enable the best possible shopping experience for our customers. As we pivot towards becoming a digital-first business, we are looking for specialists at the top of their disciplines to help us develop new and more agile ways of working as we become leaders in digital innovation.

The Role You Could Play
As a Digital Analyst, you will use your expertise in web analytics and data storytelling to uncover insights that improve our digital customer experience, marketing performance, and omnichannel strategy. You'll collaborate with cross-functional teams to analyse behaviour across MECCA's platforms and help drive data-informed decisions using tools like Google Analytics, Tableau, Looker Studio, and SQL.

You'll also support tagging and tracking implementation, build scalable dashboards, and contribute to a strong data culture that empowers teams across product, marketing, and ecommerce to focus on what matters most.

Your key responsibilities will include:

  • Delivering actionable insights to improve user experience and campaign performance
  • Developing and maintaining dashboards to track digital KPIs
  • Supporting tagging and tracking implementation using GA4 and GTM
  • Writing SQL queries for deeper analysis across platforms like BigQuery and Snowflake
  • Embedding analytics into agile squads and sprint planning
  • Championing data accuracy, governance, and stakeholder enablement

What You Will Bring
You have hands-on experience in digital analytics, preferably in eCommerce or retail, and are confident using tools like GA4, GTM, Tableau, and SQL. You enjoy turning complex data into clear, compelling insights and working in fast-paced, agile environments.

You will also be able to demonstrate the following:

  • Highly experienced and competent in web analytics tools, preferably Google Analytics
  • Experience in using Tag Management tools (preferably Google Tag Manager)
  • Experience in delivering and continually improving performance dashboards using tools such as Google Looker Studio and Tableau
  • Experience in data mining using SQL across platforms such as Big Query, Snowflake and other data platforms will is highly regarded
  • Experience in using qualitative research tools is highly regarded
  • Experience working in an agile environment is highly regarded

This role will suit someone with a proactive approach to developing new ideas, improvements and solutions with strong problem-solving skills and a high attention to detail. As well as the ability to multitask effectively, manage timelines, meet deadlines and succeed in an entrepreneurial environment.

Your Life At MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way

Some of our other team member benefits include:

  • Professional development programs and first-class digitised learning offering
  • Health and well-being initiatives
  • Reward and recognition programs
  • Access to bonus and incentive programs
  • Access to quarterly product allowance
  • Up to 40% discount

Benefits are subject to company policy, as updated from time to time.
There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.  To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit

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