Product Analytics Lead

We're REA

REA Group
- is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.
- With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
- Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the Product Analytics team fits in...What the role is all about
- The Product Analytics Lead will manage a small team of data analysts and contribute to
- our strategic consumer product initiatives to deliver key insights, identify product opportunities, and make recommendations to optimise our product experiences and support strategic objectives.
- As a hand-on role, you will work closely with Product teams and the Audience Analytics
- Centre of Excellence to:
- Lead and uplift analytics across multiple consumer product tribes focusing on
- timely insights and fostering a data driven decision making culture
- Work closely with product managers, designers, engineers, marketers and
- marketing analytics to:

- Provide visibility of critical product success metrics including product
- funnel analysis, prospect/lead conversion, high value action completion
- and consumer journey analysis
- Conduct deep dive analysis on consumers, audiences, and products to
- inform roadmap decisions and strategy development.
- Perform OKR forecasting to guide business and team performance.
- Lead a small team of analysts within a business partner operating model, serving
- as the analytics champion lead across working groups as required.
- Develop and manage reporting & analysis dashboards for executive level
- presentation.
- Support data integrity by assisting in the validation and creation of new tagging
- and tracking schemas to ensure efficient analysis and comprehensive product
- data coverage.
- Make recommendations for enhancing product analytics capabilities and tooling
- to drive efficiencies and insights.
- Take charge of experimentation and A/B testing techniques to improve site
- performance and optimise conversion rates.

Who we’re looking for
- 3+ years of leadership experience is essential. Demonstrated ability to
- effectively lead and mentor a team of analysts, preferably in a data-driven
- environment.
- Significant experience in analysis and reporting. Proven track record of
- using analytical software to extract insights from data. Proficiency in advanced
- SQL, including experience with data transformation and querying large databases
- (e.g., Google Big Query).
- Expertise in web/product analytics tools: Deep understanding and hands-on
- experience with tools such as Adobe Analytics, BigQuery, Snowplow, CDPs, and
- Optimizely (or similar platforms).
- Proficiency in business intelligence systems: Experience using dashboarding
- tools like Tableau, Looker Studio or Adobe Workspace for data visualization and
- analysis.
- Curiosity and problem-solving mindset: Ability to identify and dig into
- consumer problems with data and insights.
- Strong communication and presentation skills: Facilitate stakeholder
- meetings to share insights and recommend actions.
- Experience managing multiple projects: Proven ability to prioritise and
- manage multiple projects simultaneously, meeting tight deadlines while
- maintaining quality.
- Hands-on experience in managing data request processes: Familiarity with
- establishing and optimising data request workflows to drive efficiency.
- Strong attention to detail is essential. High analytical and critical thinker
- with an eye for detail.
- Ability to thrive in a fast-paced, agile environment: Comfortable working in
- a dynamic and rapidly evolving environment, adapting quickly to changing
- priorities and requirements.

The REA experience
- The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development - both professionally and personally. Your experience with us is something we take seriously.

We offer:
- A hybrid and flexible approach to working-
- Flexible parental leave offering for primary and secondary carers-
- Programs to support mental, emotional, financial and physical health & wellbeing-
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.-
- Hack Days so you can bring your big ideas to life-
-