B2B Ads Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Salt Full time $80,000 - $120,000 per year

Salt Search is excited to be partnering with a global entertainment leader that has transformed the way audiences experience stories. Known for innovation, creativity, and cultural impact, this organisation is now expanding its advertising presence in Australia, bringing together world-class content and powerful marketing opportunities for brands.

As their first Ads Marketing Manager in Australia, you'll play a pivotal role in crafting and activating the advertising narrative for businesses locally to utilise their advertising platform. Sitting at the intersection of advertisers, brands, and the broader industry, this role offers the opportunity to shape go-to-market strategies, bring bold ideas to life, and establish a compelling value proposition that resonates across Australia.

Benefits

  • Be the first Ads Marketing hire in Australia and make a tangible mark on the business
  • Work within a globally recognised entertainment and technology brand
  • Exposure to groundbreaking advertising and marketing innovations
  • Dynamic, collaborative, and inclusive team culture
  • Hybrid working flexibility and opportunities for global career growth
  • 6-month contract with the possibility of extension, conversion to permanency or other opportunities may present
  • Flexible on salary depending on experience level and suitability to the position

Responsibilities

  • Design and execute go-to-market strategies and narratives to position their Ads platform to businesses in Australia
  • Create impactful marketing enablement materials for advertisers, in partnership with the APAC Ads Marketing team
  • Collaborate with cross-functional teams (Marketing, Comms, Product Marketing, Research, Partnerships, Events, Legal) to ensure a consistent and culturally relevant market presence
  • Lead local strategies for industry events, conferences, and client engagement experiences
  • Develop innovative, creative approaches that enhance brand equity and set new benchmarks in the market
  • Conduct market research and analyse industry trends to inform ads marketing strategy
  • Partner with sales teams to align marketing efforts with revenue goals and client needs.

Experience Required

  • Proven marketing experience within advertising/media (agency), entertainment (broadcasting or streaming), or technology industries (Google, Meta, TikTok, Snap Inc., etc.)
  • Strong background in building and executing go-to-market strategies and brand narratives
  • Exceptional communication and storytelling skills, with the ability to influence stakeholders at all levels
  • Demonstrated creativity and innovation in developing marketing campaigns and client engagement initiatives
  • Strong analytical skills, with experience using data and insights to guide strategy and decision-making
  • Ability to thrive in a fast-paced, high-growth environment, managing multiple projects and stakeholders
  • A collaborative team player with excellent interpersonal skills and the ability to work across local and global teams

Application Process

If you are interested in the role, please click the appropriate link. If you are unsure of whether to apply yet, for a confidential discussion, please contact Andrew Saltos on

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