Senior Digital Marketing Officer

Job no: 576639

Work type: Full-time

Location: Flexible, Geelong - City, Melbourne - Burwood

Categories: Marketing and Communications

• Flexible location + hybrid work arrangements
• Full-time (1.0FTE, 36.75 hours per week) and Fixed-term until 27/05/2026
• HEW 6 $96,276 - $103, % Superannuation

Why work with us?

At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus

Benefits for working with us

At Deakin, we offer more than just a job — we offer a lifestyle. Across our campuses in Geelong, Melbourne, and regional Victoria, you'll find everything you need to thrive: on-site childcare, gyms, medical centres, cafes, accessible public transport, and convenient parking. Enjoy flexible working arrangements that support your work-life balance, generous leave entitlements including extended parental leave and the option to purchase additional time off, plus a wide range of staff discounts on travel and more. Our health and wellbeing services, ongoing professional development opportunities, and inclusive, supportive culture make Deakin a place where you can grow — whether you're working remotely or immersed in the vibrant energy of campus life.

Who are we?

Deakin is a cutting-edge public university headquartered in Victoria, revolutionising education with 61,000 students across our campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, Deakin University Lancaster University Indonesia (DLI), GIFT City, India, and our vibrant online environment. We're proud to be a progressive and open-minded university, delivering the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world's universities.

As a Senior Digital Marketing Officer - Content you will:

• Draw on a diverse range of people, groups and resources to identify new or improved opportunities, processes and ways of doing things to enhance organisational strategy
• Investigate issues thoroughly, identify relevant solutions, and select the most appropriate option from available alternatives.
• Actively seek client feedback on services or products, respond with transparency, and explore opportunities to enhance customer satisfaction.
• Deliver ethical, insight-driven advice that addresses core client issues and provides value-adding recommendations.
• Establish and maintain strong, productive relationships with a diverse range of prospective students, stakeholders, and key influencers within and beyond the University.
• Design and implement practical, accessible solutions tailored to stakeholder needs and expectations.
• Demonstrate a commitment to excellence by regularly consulting with clients to clarify information needs, success criteria, and delivery timelines for advice and recommendations.
• Communicate with clarity and confidence, using relevant examples and tailored influencing techniques to enhance understanding and engagement.

To be successful, you'll have:

• Extensive experience and specialist knowledge in technical or administrative fields
• An equivalent combination of relevant experience and/or education/training (in areas including marketing, graphic design, content writing, social media or communications)
• Proven ability to write content that aligns with brand guidelines, tone of voice, and stylistic requirements.
• Strong background in copywriting and editing for print, digital, and social media marketing channels.
• Solid understanding of the digital marketing landscape, including content best practices for different media platforms.
• Skilled in simplifying complex information to suit diverse audiences and communication channels.
• Hands-on experience managing content across multiple social media platforms, including performance analysis and optimisation.
• Understanding of EDM/promotional email development.

Here's how to apply:

Please submit your updated resume and a short cover letter outlining your skills and experience.

Applications for this position close on 26/09/2025.

Are You Ready?

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

Advertised: 11 Sep 2025 AUS Eastern Standard Time

Applications close: 26 Sep 2025 AUS Eastern Standard Time