Senior Digital Marketing Officer

Work Type: Fixed-term - Full-time

Salary: $113,022 - $136,747

Grade: VPS 5

Occupation: Communications, marketing and media

Location: Melbourne - CBD and Inner Metro suburbs

Reference: VG/DE/VATL/1884434

The Senior Digital Marketing Officer leads the design, development and implementation of the Academy's digital channels. The position works across the Academy to provide strategic communications advice and support, raising public awareness of the capability and status of school leaders and teachers.

Please note this role is a fixed term between 1 January – 30 June 2026.

An exciting opportunity to join our team and play an important role in the Victorian Academy of Teaching and Leadership (Academy).

At the Academy, we are passionate about meaningful and exciting work that has an impact on education and student outcomes. Our shared purpose is to create and offer evidence-informed professional learning programs, events and initiatives designed to take Victoria's highly skilled teachers and school leaders from great to exceptional and advance the quality and status of teaching and school leadership.

We care about the quality of our work, demonstrate collective responsibility for continuous improvement and support each other to do the very best we can every day to achieve our goals.

The Academy is a learning organisation that provides opportunities for employees to grow. We have a positive culture that we are building together, where people feel supported, valued and heard.

About the Division

The Academy Services Division provides a range of specialist services to colleagues across the Academy, and to program participants (potential and current) to ensure high quality professional learning, and an optimal experience for our stakeholders. The Division's four specialist areas include learning design, data evaluation and evidence, communications and marketing, and participant and program support.

The Communications & Marketing team is responsible for supporting the Academy objective to influence public perceptions of the profession, for managing the Academy brand and its channels, and connecting participants into relevant programs through targeted marketing and communications.

About the Role

The Senior Digital Marketing Officer leads the design, development and implementation of the Academy's digital channels. The position uses an evidence and human centred approach to enhance the Academy's online presence and engage target audiences and provides expert guidance on, and implementation of, website and other digital channels, marketing and communications strategy, content management, user experience and digital marketing. The Senior Digital Marketing Officer plans and creates compelling content, oversee and optimise digital channels and build capability in the team and wider Academy.

The position works across the Academy to provide strategic communications advice and support, raising public awareness of the capability and status of school leaders and teachers.

Capabilities

To be successful in this position you will bring:

• Significant experience delivering creative, audience-centric digital communications strategies, content and plans that meet stakeholder and audience needs.
• Strong experience managing and leveraging digital channels and systems including, website content management systems (Drupal experience ideal), social media management platforms and channels and analytics tools such as google analytics. Experience using other SAAS tools for user experience, research and digital advertising is valuable.
• Strong problem-solving skills and experience fostering a continuous improvement approach, reviewing and analysing information to improve effectiveness of digital channels, with a particular focus on web.
• Demonstrated experience working on multiple priority projects at once, managing competing deadlines to deliver tangible business outcomes. You can adapt systems and processes quickly to changing priorities in the organisation or sector.
• Exceptional interpersonal and stakeholder management skills demonstrating the ability to liaise with a wide range of internal and external stakeholders on behalf of the Academy. You identify issues and build support for ideas or solutions to achieve outcomes.
• Exceptional communication skills, utilising formal and informal channels to engage stakeholders, achieve goals and manage consultation processes.
• Strong leadership skills. You hold teams, stakeholders and self to account and support effective issues resolution, establish clear plans that meet organisation and project goals. You improve others skills and talents through constructive feedback and consistent capability building.

Desirable Qualifications and Experience

Relevant experience working in a dynamic, high performing digital customer/communications/marketing function in a large or complex organisation.

A tertiary qualification in digital, communications, marketing or similar.

How to apply

Please respond by submitting a cover letter, supported by a maximum 2-page response to the key selection criteria and a recent CV/Resume.

Further Information

For more details regarding this position please see attached position description.

The department values diversity and inclusion in all forms - gender, religion, ethnicity, LGBTIQ+, disability and neurodiversity. Aboriginal and Torres Strait Islander candidates are strongly encouraged to apply. For more information about our work, working for the Department, diversity and inclusion, and our employment conditions visit the Department website and our Diversity and Inclusion page

Applicants requiring adjustments can contact the nominated contact person.

Information about the Department of Education's operations and employment conditions can be located at

For further information pertaining to the role, please contact Gerard O'Shaughnessy – Director, Academy Services via or

Preferred applicants may be required to complete a police check and may be subject to other pre-employment checks. Information provided to the Department of Education will be treated in the strictest confidence.

Please let us know via phone or email if you require any adjustments to ensure your full participation in the recruitment process or if you need the ad or any attachments in an accessible format (e.g large print) due to any viewing difficulties or other accessibility requirements.

Applications close 11:59pm on Wednesday 24 September 2025

Applications close Wednesday 24 September 2025 at 11.59pm

Posted

10 September 2025