Senior Manager Business Development

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

JOB SUMMARY

Are you a highly experienced Senior Manager (Business Development) looking for your next challenge? Do you thrive in a dynamic, global environment where innovation and business impact are key? Nielsen is in growth mode and seeking three passionate and driven individuals to join our Advertiser & Agency team as a Senior Manager Business Development, with a strong focus on the rapidly evolving digital ecosystem. This is a unique opportunity to leverage your expertise in the Australian media landscape and significantly contribute to our growth, particularly within the digital campaign activation and measurement space.

At Nielsen, no two days are the same You might be collaborating with agencies on new business opportunities, delving into digital spend insights and campaign data to unlock new commercial opportunities, or leveraging our global network to advance your career. We are committed to fostering a fun, diverse team culture that prioritises work/life balance and keeps you at the heart of the media industry. We offer flexible hybrid working arrangements to support your professional and personal life.

Qualifications

ROLES & RESPONSIBILITIES

• Identify and cultivate new business opportunities within media agencies or advertisers with a primary focus on driving growth for Nielsen's digital campaign measurement solution.
• Serve as the lead day-to-day point of contact for client enquiries, building and maintaining strong relationships.
• Proactively engage with senior client stakeholders to deliver high-impact commercial initiatives focused on growth for Nielsen digital campaign planning and measurement solutions.
• Collaborate closely with Nielsen commercial leads to achieve ambitious revenue targets across major Holdcos and independent agencies, emphasising digital advertising revenue.
• Provide strategic insights and recommendations to senior leadership based on in-depth market analyses of digital trends and performance.
• Partner with Nielsen Operations on data analyses to support the successful rollout of key strategic digital solutions projects.
• Work seamlessly with cross-functional teams including Operations, Data Science, Finance, and Legal to ensure alignment on business opportunities and needs.
• Stay at the forefront of digital advertising, measurement and technological advancements and explore their potential applications for Nielsen's offerings.
• Maintain a comprehensive working understanding of all Nielsen Media products and solutions, and where they fit into the media ecosystem (digital focus).

QUALIFICATIONS

• Tertiary education in Media, Marketing, Communications, Business, or a related field.
• 5+ years of demonstrable experience in an agency, publisher, digital platform or advertiser environment, with a strong understanding of the digital ecosystem across planning, digital activation and measurement.
• Proven expertise in the AU media industry and comprehensive understanding of current market trends, particularly across digital advertising streams (especially CTV).
• Exceptional negotiation, presentation, and communication skills, with the ability to articulate complex media, digital ecosystem and adtech concepts clearly.
• Proficient in relevant digital software and tools (e.g. CRM systems like Salesforce/SAP, advanced data analytics platforms, ad servers).
• Strong proficiency with sales tools including Sales prospecting tools (e.g. LinkedIn Sales Navigator) and lead enrichment tools (e.g. Zoominfo), and Sales engagement tools (e.g., Outreach).
• Ability to strategically prioritise and manage multiple client demands in a fast-paced media and digital landscape.
• Proactive in identifying and pursuing opportunities to grow revenue for Nielsen media solutions and championing company initiatives.
• Strong skills across Google Workspace applications.

Additional Information

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