AU/NZ Demand Generation Lead, Project Kuiper

Project Kuiper is an initiative to launch a constellation of Low Earth Orbit satellites that will provide low-latency, high-speed broadband connectivity to unserved and underserved communities around the world.

The Project Kuiper Australian and New Zealand (ANZ) Consumer team is looking for a talented individual to manage the ANZ growth strategy. The Demand Generation Lead B2C role leads the day-to-day subscriber acquisition business rhythms, defines and optimizes the subscriber acquisition strategy and plans across all available sales channels to achieve monthly, quarterly, and annual gross adds, incoming revenue, and incoming profitability targets.

This role will lead a cross-functional effort and will work closely with product, marketing, merchandising, operations and third-party sales channel owners within Kuiper and Amazon to maintain a cohesive customer acquisition strategy across all sales channels and customer-facing touch-points.

You will have a high degree of ownership as you acquire new subscribers, scale growth opportunities, and manage overall business performance.

A successful candidate will be both entrepreneurial and highly analytical, able to work effectively in a matrixed organization, and adept at understanding how subscription businesses work in Australia and New Zealand.

We are looking for someone customer obsessed and technology savvy with a proven track record of leading new initiatives and launching consumer businesses at scale. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment—all while ensuring we're optimizing for the ideal customer experience and balancing business financials.

This position may require access to information, technology, or hardware that is subject to export control laws and regulations, including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). Employment in this position is contingent upon obtaining any required export licenses or other approvals from the United States government. As such, the successful candidate must be eligible to obtain any necessary export licenses or approvals based on their nationality, citizenship, and any other factors considered by the applicable export control regulations.

Key job responsibilities
Key job responsibilities

• Develop and optimize the subscriber growth strategies and plans across all sales channels to achieve monthly, quarterly, and annual gross adds, revenue, and profitability targets.

• Analyze and leverage industry research, data, and customer trends to define ANZ promotional strategies that maximize customer adoption, while balancing supply and subscriber economics

• Execute on the promotion strategy across all sales channels, including temporary price reductions, introductory price offers, consumer incentives, and high volume events (i.e., Prime Day or Black Friday)

• Partner with marketing, merchandising, sales, business development, and customer support channel owners to maximize placements, enable a more productive sales funnel, and maintain a cohesive subscriber acquisition strategy across all sales channels and customer-facing touchpoints

• Track and report on subscriber acquisition trends, business performance, variance to plan, and corrective actions as part of weekly, monthly, and quarterly business reviews

• Deliver insightful business analyses, financial models, and comprehensive, written strategy documents considering different types of data and inputs across a broad range of stakeholders

• Demonstrate effective interpersonal skills to build relationships with cross functional teams to influence global business management and foster a culture of global collaboration by sharing best practices with your global team members, partners, and stakeholders

Basic Qualifications:
- 5+ years of professional or military experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level

Preferred Qualifications:
- Experience interpreting data and making business recommendations
- Experience influencing internal and external stakeholders

Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

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