General Manager

3 days ago

Brisbane, Queensland, Australia Digital Six Full time $120,000 - $180,000 per year

The General Manager (GM) at Digital Six will play a pivotal role in leading the firm through its next phase of rapid growth and scale. Reporting to the CEO, the GM will ensure that every campaign, project, and client relationship reflects Digital Six's strategic pillars: strategy-led, performance-obsessed, creative with purpose, tech-enabled but human-led, and partnership-focused.

The GM acts as the bridge between the CEO's strategic vision, the COO's operational excellence, and the delivery teams' execution - driving accountability, growth, and results. As Digital Six scales quickly, the GM will be responsible for embedding structure, consistency, and clarity while keeping pace with an evolving business.


Key Responsibilities

Commercial & Client Leadership

  • Own overall client satisfaction and growth, ensuring Digital Six delivers measurable results.
  • Build and maintain strong senior client relationships, positioning Digital Six as a trusted growth partner.
  • Work with strategy and account leads to drive upsell/cross-sell opportunities as we scale.

Performance & Delivery

  • Ensure all campaigns and projects deliver against agreed performance metrics (ROAS, LTV, revenue, etc.).
  • Track and report on organisational KPIs, providing visibility across leadership.
  • Anticipate and resolve delivery challenges quickly in a fast-scaling environment.

Organisation & Process Excellence

  • Design, implement, and refine standard operating procedures (SOPs) to support reliable and repeatable growth.
  • Partner with the COO to ensure systems, resourcing, and tools evolve with scale.
  • Balance structure with agility, enabling growth without stifling creativity.

Team Leadership

  • Lead and mentor senior account managers, strategists, and creative leads through a period of expansion.
  • Act as a confident, visible leader who sets direction and brings teams along on the journey.
  • Champion a high-performance culture with accountability and continuous improvement.

Strategy & Growth

  • Translate the CEO's vision into executable delivery plans.
  • Partner with the CEO on new business development, representing Digital Six in pitches and industry forums.
  • Identify market opportunities and evolving client needs to fuel accelerated growth.

Essential Experience
  • Senior leadership in digital marketing, media, or related industries.
  • Proven success in driving client performance and satisfaction at scale.
  • Strong understanding of digital marketing strategy, analytics, and creative execution.
  • Experience designing and embedding SOPs that enable business growth.
  • Demonstrated ability to lead and inspire high-performing teams during rapid scaling.
  • Commercial acumen with experience in P&L management desirable.

Personal Attributes
  • Highly organised: thrives on structure and planning, even in high-growth environments.
  • Performance-driven: obsessed with measurable results.
  • Confident leader: decisive, trusted, and visible.
  • Excellent communicator: clear, empathetic, and persuasive with both clients and staff.
  • Growth mindset: energised by scaling businesses and building for the future.
  • Adaptable & resilient: thrives in fast-paced, evolving conditions.

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