Director, Brand

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team

You will be joining the Customer Engagement & Brand team at CFS, where you'll play a key role in shaping and executing our brand strategy. You will shape and execute a compelling brand strategy that builds long-term brand equity, drives customer engagement, and supports business growth. Working closely with marketing and cross-functional teams, you'll ensure all brand and media initiatives are insight-led and commercially effective.

Your Responsibilities

• Lead brand strategy and positioning to create a distinctive, customer-aligned brand
• Create compelling brand narratives and value propositions that drive engagement and growth
• Deliver strategic briefs and collaborate with creative, content, and media partners to produce excellence in the CFS creative platform and TTM plans that are integrated across all channels (social, digital, PR, sponsorships, content, email etc)
• Optimise brand and media performance through data-led measurement, continuous improvement and funnel optimisation.
• Build and manage brand health metrics (awareness, consideration, reputation) linked to acquisition and retention
• Oversee social media strategy and ensure consistent, on-brand content delivery

Your Capability and Experience

• Deep expertise in strategic brand leadership within complex, regulated industries
• Proven success in developing and executing brand strategies that drive customer growth and commercial outcomes
• Deep expertise in brand architecture, positioning, and value proposition development
• Adept at using data and insights to inform brand strategy, segmentation, and targeting
• Skilled in translating business strategy into compelling brand narratives and customer experiences
• Strong commercial acumen with ability to unlock P&L value through brand and marketing strategy
• Experienced in leading integrated marketing teams across brand, media, content, and creative.

What to Expect

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

• Access to CFS Employer Super, which offers an expansive investment menu and flexible insurance solutions
• Support with financial services, including discounts on home loans and daily bank accounts through our partnership with a leading financial institution
• Access to 24/7 confidential support covering safety, medical and mental health services
• Life Leave - 3 days per annum to focus on your wellbeing or celebrate a special event
• Exclusive discounts on retail, travel and entertainment
• Additional leave day to celebrate your birthday

CFS Culture

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential.

Apply today and join us in helping Australians to achieve their financial freedom.

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate's employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.

This role is based on Gadigal Land (Sydney).

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