Brand Manager

Brand Manager

Job Summary

Join a company that prides itself on its people and values their growth and development, and help shape the digital marketing landscape of our brand.

About us

Life Interiors is a leading Australian Designer Furniture & Homewares digital brand that has been operating for over 15 years in E-commerce. We are a fast-growing company, made up of carefully selected experts in every sector of the business. We have built a team we are proud of and are on the hunt for a new member

Our vision is to make great design accessible to everyone and every space, with a stand-out service to match. To achieve this vision, we'd love the help of an experienced Brand Manager.

This is a full-time role and is based in Lilyfield, Sydney, with the added bonus of work-from-home flexibility.

Why work For Us?

As well as great company culture, a hybrid working model, and a generous employee product discount scheme, you will be joining an industry leader in the designer furniture market that not only partners with award-winning local brands, but prides itself on its team. We're a team that is there for each other. By working alongside people you can learn from, you'll grow and develop in a fun, supportive environment. Working with a diverse range of people in an industry facing rapid change, you'll gain real-world experience and grow as a person.

What makes you the right fit?

Are you passionate about interiors and design?

Do you thrive in a collaborative, creative team?

Do you have experience shaping and managing brand identity?

Do you love storytelling through social media and content?

Have you helped grow brand awareness and engagement online?

Do you bring a strategic, entrepreneurial mindset to your work?

About you

This role is perfect for a team player who is a proven self-starter, someone who has a growth mindset, and is a fast learner. Reporting to Life Interiors' CEO, this is an excellent opportunity for someone with a passion for digital, ready to take the next step in their career.

The Role:

Responsible for the overarching marketing strategy and planning, brand communication and content direction, and PR activities.

Responsibilities:

• Develop quarterly/monthly promotional planning and campaign management across comms channels for revenue generation and growth.
• Develop quarterly/monthly content and comms calendar for brand awareness and engagement.
• Work closely with our Creative Director and in-house designer on brand and content creative direction, and roll out of new collection content.
• Assist our Creative Director in photoshoot planning and execution.
• Develop launch campaigns for new products, brands, services, and content.
• Develop PR strategies to build brand awareness.
• Oversee website content maintenance and updates in line with promotional and comms calendar.
• Manage & execute Klaviyo email strategy, including automation and post-purchase journeys for LTV.
• Manage and implement the SEO optimisation project with external resources.
• Work closely with the digital and marketing team on CRO and UX of the Life Interiors site.

Experience / Skills:

• 5+ years experience in a similar brand/ marketing role within an eCommerce brand or marketing agency.
• Proven experience driving brand growth and awareness across channels.
• Sound knowledge of Google for business, particularly GA4.
• Experience in organic and paid social media strategy and campaign management, Instagram/Facebook, and Pinterest.
• Experience in website conversion rate optimisation, onsite product merchandising, and personalisation.
• Experience in UX and fostering customer loyalty for LTV is desirable
• Experience in furniture, lifestyle, or high-end brands would be an advantage.

As an inclusive, people-first company, our team is at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected, and empowered.