Digital Experience Manager

• Full-Time, Permanent Position
• South Wharf CBD Location with Flexible Work Options
• Join an organisation during an exciting time of transformation and growth

Join our Marketing team as Digital Experience Manager

About the role

We are seeking a passionate and hands-on Digital Experience Manager to define and deliver best in class digital experiences across multiple websites, email, search and paid channels, as we go through business transformation with our expanding venue portfolio.

In this role, you will identify customer pain points and needs, translating them into seamless digital solutions, while establishing our newest venue as we work towards opening.

Reporting to the General Manager of Marketing, this role leads the strategy, development, and performance of the online presence for Melbourne Convention and Exhibition Centre (MCEC) and Nyaal Banyul Geelong Convention and Event Centre. This role provides expertise on customers journeys, feature enhancements and best practice UX in alignment with marketing and business strategy to drive growth, revenue and customer engagement.

About the Victorian Convention and Event Trust

With over 30 years of event management expertise, the Victorian Convention and Event Trust (VCET) are the powerhouse behind two of Victoria's most iconic venues—Melbourne Convention and Exhibition Centre (MCEC) and the soon-to-open Nyaal Banyul Geelong Convention and Event Centre. We don't just host events—we create places where forward-thinkers connect, collaboration happens, and world-class experiences come to life

Our offices located in the iconic MCEC venue, South Wharf.

What you're here to do

• Manage digital experience and develop optimised journeys, connecting the experience across websites, eDM, search and paid media.
• Solve complex problems using process understanding and technical knowledge to recommend digital solutions that address needs or pain points.
• Oversee delivery of best-in-class UX and determine roadmap to deliver continuous improvement across multiple websites.
• Work collaboratively on digital integrations with core systems, finding opportunities to use digital channels to drive efficiencies for end users.
• Contribute to digital transformation initiatives and where possible, explore omni-channel strategies connecting digital experience with in-venue experience.
• Determine key metrics and performance indicators to measure overall impact and drive continuous improvement for website, eDM and search channels.
• Oversee regular digital reporting across channels, identifying optimisation needs.
• Set direction for SEO/SEM and eDM strategies, providing guidance for optimisation to deliver on revenue and key results.
• Oversee best practice eDM segmentation and user flows, ensuring purposeful strategies are developed and executed aligning to business objectives.
• Develop integrated channel strategies for campaigns, overseeing channel performance and optimisation for revenue growth.
• Oversee connected user experience for campaigns across digital channels to drive revenue.
• Oversee paid media strategy and provide guidance to Digital team on paid where required.
• Lead the planning and execution of website updates, improvements, and redesigns.
• Manage external digital agency, CMS contract and ongoing website retainer.
• Work in collaboration with the Brand and Content Manager to develop content and assets for website, eDM channels and campaigns.

About the team

You will join a passionate and collaborative team that is deeply committed to creating exceptional digital experiences for our customers. With a customer-first mindset at the core of everything we do, the team works closely across functions to identify innovative digital solutions.

What you will need

• A depth of experience managing e-commerce websites and digital platforms.
• Strong hands-on experience as a digital manager.
• Strong experience with performance campaign management and reporting.
• Demonstrated ability to lead teams and develop direct reports.
• In depth experience in running web design and development projects.
• In depth experience in UX, web design and knowledge of traditional and headless CMS.
• Strong web analytics experience with exposure to Google Analytics 4.
• Familiarity with collaboration and project management software such as Microsoft Teams, Miro, Jira and Confluence
• An understanding of CRM, email marketing and marketing automation tools including but not limited to Mailchimp or related platforms.
• Understanding of Google Ads, SEO and SEM.
• Understanding of working with ICT and business solution architecture.
• Proven track record of improving website performance, optimizing conversion rates, and growing online sales.

What's in it for you?

• No day is the same, with growth as we open a second venue in a new destination in 2026
• Car space + discounted in house Dry-cleaning.
• We offer free breakfast & discounted lunch menu from our Chefs.
• 14 weeks paid parental leave.
• Flexible and hybrid work options.
• Purchased leave, healthy days, volunteer days and more.
• Friendly and inclusive environment.
• A well-being program and initiatives.
• Cultural diversity is valued and supported.
• Emphasis on learning and career development.
• Discount on health insurance, childcare discounts and more
• Free event tickets & employee discounts at onsite restaurants, cafes, and parking.
• 5 days personal leave from the day you start (the remaining allocated after 6 months)
• After the first year, you are allocated a further (10) days on each twelve-month anniversary thereafter.
• An Employee Assistance Program (EAP) that is available to employees and their families.
• And so much more…….