Founding Marketing

Founding Marketing & Growth LeadFull-time, Melbourne or Sydney. (Aus HQ, global product)Team:Working directly with CEO and B2B2C LeadThis is a founding role. In addition to salary, we offer meaningful equity to reflect the ownership and long-term impact of this position. You will work closely in a team with 4 other stars (including the CTO + CEO), joining a founding team who have successfully raised, built and scaled tech from SafetyCulture, Aus, to LVL (Health-tech), Dubai. With the speed of build, funding and execution we have already created at indi we're on track to be the category leader in Australia, taking that impact globally and your work will scale us there.The missionEight months ago,The indi Appwas an idea.Now we're building the shared co-pilot for parents and allied-health clinics that helps kids get the early intervention they deserve.We've nailed the brand foundations, we're seeing strong traction across parents and clinics, and now it's time to bring in someone toown our CAC- end to end.You'll be responsible for designing, executing, and optimising the entire growth engine that gets:Parents discovering and downloading the app (D2C)Clinics and therapists entering the top of our B2B2C funnelYou'll live in Meta Ads Manager, creative tools, and analytics - but think like a strategist. You'll create and iterate content that resonates withmums and clinic owners, test fast, and scale what works.This isn't a "marketing manager" role. It's afounding growth role,full ownership of performance outcomes, with creative and executional freedom.What you'll actually doOwn CAC: Design, launch, and optimise paid campaigns to hit sustainable unit economicsCreative: Develop content that hits our ICP (mums + clinic owners) - you don't need to be on camera, but you need to own what "great" looks likeExecution: Place, manage, and optimise ads across Meta (inc any UGC/ influencer ads and later TikTok)Iterate fast: Test messaging, creative, and targeting constantly; data > opinionBrand Marketing: Manage indi's Instagram presence; run our UGC creators and build a brand that mums and therapists trustCollaboration:Work with CEO on the content calendar and storytellingWork with the B2B2C Lead to tune the top of funnel and conversion cadenceFeed insights into Product to shape experience and messagingScale smart: Know what to do yourself, what to outsource, and when to bring in agency or freelancersWhat Success Looks LikeAchieving a D2C CAC that works within sustainable unit economicsHitting CAC targets for getting clinics and therapists into the funnelBuilding a brand presence that has trust and authority in the spaceConstant testing velocity - no stale creative, no waiting for approvalA content and ad engine that's measurable, repeatable, and scalableYou'll thrive here ifYou've run Meta campaigns end to end: creative → execution → optimisationYou've worked in early-stage consumer, retail, or D2C productsYou're obsessed with data and storytelling in equal partsYou're hands-on and fast - ship, test, learn, repeatYou want to own CAC, not just report on itYou love the idea of a brand with heart, not hypeWhat's on offerGood salaryMeaningful Founder ESOPFlexibility: 4–5 days/weekHigh agency and trustWork that matters - directly improving how families and clinicians support kidsDiversity + inclusionVoluntary Self-IdentificationAt indi, we're building a team that reflects the families we serve: diverse in background, identity, and lived experience. Part of that commitment means making sure our hiring process is fair and inclusive. Our promise: indi is unapologetically mission-led. We believe the same diversity that makes every child unique is what makes our team stronger. Sharing your identity is always your choice.This is a full-time role — but if 3 or 4 days a week works better for your life, we're open to that.We care more about finding the right person than strict hours, and we know some of the best talent doesn't always fit a full-time mould. If that's you, apply anyway — we'd love to chat.We're looking for an amazing Growth Lead and never want work life balance to be a barrier. If you're an amazing marketer and need flexibility we're still open to chat. We're built by parents that get it.Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the indi team will be there to support your growth.Please consider applying even if you don't meet 100% of what's outlinedWhy indi is partnering with Hatch on this role.Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.A Final Note: This is a role with indi not with Hatch.