Marketing Coordinator

15 hours ago

Melbourne, Victoria, Australia Allura Partners Full time

About the company

Our client is a private-equity backed business in the beauty industry with a strong focus on premium, trend-driven beauty and wellness products. With a reputation for innovation, high-quality formulations, and beautiful branding, they partner with leading retailers and develop standout products that customers love. 

This company is scaling rapidly and building a strong sales and marketing team to match. This is an exciting time to join a company that is as passionate about beauty and working with brands.

About the role This newly created marketing role sits within a small, passionate team and reports directly to the Head of Growth. As the Marketing Coordinator, you'll play a key role in shaping how the brand shows up across digital channels, trade shows, product launches, and customer communications.

You'll bring a passion for beauty, an obsession with emerging trends (yes, you do know what's happening on TikTok), and a flair for storytelling. Whether you're from an agency background or have worked in the beauty/wellness industry, you'll thrive in a fast-paced environment where creativity and agility are key.

You'll also support the upcoming website revamp, help manage marketing budgets, and liaise with external creatives to bring campaigns to life.

Benefits

  • Be part of a growing private-equity backed business.
  • Newly created role, make it your own and shape how the brand communicates
  • Work closely with the Head of Growth and external agencies
  • Get exposure to campaign strategy, content creation, trade shows, and website development
  • Opportunity to work on brands you can truly love and believe in

Duties/Key responsibilities

  • Develop, coordinate, and roll out digital marketing campaigns across email, social, and paid media
  • Write engaging copy for EDMs, newsletters, website content, and client communications
  • Support the marketing strategy for trade shows, events, and product launches
  • Collaborate with external creative and design agencies to deliver marketing assets
  • Research and report on market and social trends – especially in beauty, packaging, and social media (TikTok, Instagram)

Skills and experience

  • 2–4 years of marketing experience, ideally within beauty, wellness, or a creative agency
  • A true love for beauty brands, skincare trends, and digital culture
  • Strong copywriting and content creation skills across multiple platforms
  • Comfortable working in a fast-paced, hands-on environment
  • Tertiary qualification in Marketing, Communications or Business
  • Experience with EDM platforms, social media tools, and working with external creatives
  • Highly organised, detail-oriented, and excited to be part of building something from the ground up

If you're interested in this opportunity and feel you're the right fit please click "apply" or contact Charlotte Allinson at if you have any questions. 

About Allura PartnersAllura Partners was founded to support private equity firms by placing C-Suites to lead, transform, and scale portfolio companies. Today, in addition to our proven private equity specialisation, we've become a trusted partner for major ASX-listed and private enterprises in Australia, offering executive search, recruitment, and business transformation. Known for integrity, reliability, and results, our expertise spans Executive Search, Accounting & Finance, Transformation & Change, and Technology & Digital. We connect businesses and top-tier talent, exceeding expectations and driving lasting impact.

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