Marketing Manager

Marketing Manager

About the business

Vida Glow is the global leader in ingestible beauty, offering a premium range of supplements available online and extensively in retail outlets worldwide. We are driving the business forward with a distinctly unique position that sets Vida Glow apart from a highly competitive market drowning in a sea of sameness. We have an opportunity to create the foundation of a truly world class global brand that inspires and creates positive impact on our customers' lives and that inspires us all. The head office is based in North Sydney, Australia.

About the role

We're looking for a driven and hands on Marketing Manager to shape and lead our global brand and product strategy, driving growth across multiple markets. Reporting to the Commercial Director, you'll oversee brand, innovation, and marketing plans end-to-end, ensuring they deliver strong commercial impact and strengthen our leadership in ingestible beauty.

Leading a Brand & PR Manager, you'll manage the brand and category agenda, own the NPD pipeline, and deliver integrated campaigns that resonate with consumers worldwide. This role works closely with cross-functional teams and external partners, making it a unique opportunity for a strategic yet hands-on marketing leader who thrives in a fast-paced, global environment.

Key responsibilities

• Lead the development of annual brand and category strategy aligned with business objectives.
• Manage brand positioning, portfolio strategy, and category insights to drive growth.
• Conduct competitor, consumer and category analysis to inform decision making.
• Own the NPD pipeline from concept to launch, ensuring regulatory and commercial success.
• Develop go-to-market strategies for new launches across all touchpoints
• Lead 360 marketing campaigns across digital, retail, PR and experiential channels
• Oversee trade marketing initiatives to strengthen in-store visibility and retail activation.
• Lead and develop direct reports, fostering a high-performance culture.
• Partner with cross functional teams to deliver integrates marketing plans.
• Manager the brand P&L and deliver on strong ROI on marketing investment.
• Track and report on brand and campaign performance, optimising for impact.

About You

You're a strategic thinker and natural collaborator with strong commercial acumen. You thrive on building consumer loved brands and have the experience to back it up. Ideally you'll bring:

• 7-10 years' experience in brand or marketing management within beauty, wellness, FMCG, or health categories (premium/global brand experience highly regarded).
• Proven success in delivering commercial growth through brand and marketing strategies.
• Strong knowledge of NPD processes and go-to-market execution.
• Experience leading integrated marketing campaigns across digital, retail, and experiential channels.
• Demonstrated ability to manage budgets, P&Ls and deliver strong ROI.
• Experience managing and developing direct reports.
• Exceptional stakeholder management and collaboration skills.
• Strong communication, project management, and organisation skills.
• Analytical and insight driven with the ability to turn data into action.
• Passion for wellness, beauty and brand building.

Working at Vida Glow

Whilst working at our beautifully architecturally designed office in North Sydney you will enjoy:

• A generous monthly product allowance
• Birthday leave
• Wellbeing program including on site gym and weekly pilates class
• Company funded parental leave
• Loyalty leave – earn up to 5 days extra additional leave
• Abundance of local cafes and close to public transport

If you're looking to be part of a global company leading ingestible beauty, apply now

Vida Glow is committed to creating a diverse workplace that provides an equal opportunity for all. We value talent of diverse backgrounds and experiences at Vida Glow, and encourage all to apply to become a part of our global journey.