Performance Marketing Lead

13 hours ago

Sydney, New South Wales, Australia Real Time Full time $120,000 - $180,000 per year

Rare opportunity for a data-driven performance leader to make a significant impact at a global scale.

We are looking for a hands-on and strategic Performance Marketing Lead to join a small, specialised team where you will:

  • Take full ownership of the paid acquisition strategy and budget for one of Australia's most popular consumer brands.
  • Drive growth and optimisation across a complex mix of paid channels, including SEM, Social, and Video.
  • Work in a culture that values data over opinion and impact over activity, leading a "test and learn" framework to deliver measurable results.

What you'll be doing:

  • Develop and execute the end-to-end performance marketing strategy to hit customer acquisition and revenue targets.
  • Manage and optimise large-scale annual budgets across channels like Meta, Google, and TikTok.
  • Lead the team's testing framework, running A/B tests and conversion lift studies to find incremental growth.
  • Conduct deep-dive performance analysis and reporting, translating complex data into actionable insights for senior stakeholders.

Tech & Tools: This role is with a tech-first company that empowers its team through a culture of innovation, where experimentation is encouraged to find a competitive edge. You'll work with:

  • Sophisticated campaign automation platforms like 
  • Advanced mobile measurement partners, including Appsflyer.
  • Enterprise analytics suites like Adobe Analytics and GA4.
  • The opportunity to explore and leverage open-source AI platforms.

This Role is for You If:

  • You have a commercial mindset, with proven experience translating business objectives into effective, ROI-focused marketing strategies.
  • Expertise in performance strategy and personally driving measurable growth through hands-on campaign optimisation.
  • Experience managing campaigns across a mix of digital channels, including Google Ads and Paid Social.
  • You are a highly analytical marketer who is driven by data, results, and continuous optimisation.

What's next:

If you're ready to make a significant impact at a world-class company, APPLY NOW We can't wait to speak with you.

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