Performance Marketing Lead

2 weeks ago

Sydney, New South Wales, Australia York St Brands Full time $90,000 - $120,000 per year

Job Title:

Performance Marketing Lead

Location:

Sydney (Hybrid – 3 days a week in office)

Type:

Full-Time

About Us:

At York St Brands, we're the team behind some of Australia's fastest-growing skincare and haircare brands –

,

, and

.

We're not just here to sell products – we challenge beauty norms, build real connections with our customers, and deliver results through smart, creative digital. Each of our brands has its own distinct personality, from acne-fighting rebels to science-backed skincare lovers and hair-growth fanatics.

If you're obsessed with digital media, love digging into data, and want to see the impact of your work on brands people genuinely care about – you'll fit right in.

The Role:

We're looking for a
Performance Marketing Lead

who's hands-on, curious, and ready to take charge of scaling our paid media growth. You'll lead strategy and execution across Meta, TikTok, Google, Amazon, and retail media platforms – building frameworks, testing and iterating, and driving measurable growth.

You'll collaborate closely with creative, brand, and eComm teams, making sure our campaigns hit both performance and brand goals. You'll also have the autonomy to shape testing roadmaps, influence budget allocation, and identify new growth opportunities across three very different but equally exciting brands.

Day-to-day, you'll:

  • Lead the strategy, build, and optimisation of campaigns across Meta, TikTok, Google, and Amazon

  • Partner with creative teams to develop and test ad formats, messaging, and hooks unique to each brand's audience

  • Own budgets, bidding strategies, and pacing to deliver on monthly growth and ROAS goals

  • Analyse results, share insights, and use them to guide decision-making

  • Stay ahead of platform updates, beauty trends, and DTC innovations

  • Explore retail media opportunities (CitrusAd, Cartology, Criteo – nice to have)

What you'll bring:

  • 3+ years' experience managing paid media campaigns, ideally in DTC eCommerce or beauty

  • A proven track record scaling across Meta, TikTok, Google, and/or Amazon

  • Strong analytical skills – you know how to interpret data and use it to shape strategy

  • Curiosity for platform mechanics, creative trends, and consumer behaviour

  • A proactive, problem-solving mindset – you thrive on ownership and finding ways forward

  • Bonus: experience with retail media or retailer campaign integrations

This role is perfect if you're:

  • A
    paid media specialist ready to step up into a lead role

, taking ownership of strategy and execution end-to-end

  • Coming from an
    agency background

and keen to move in-house where you'll own results and collaborate closely with creative and brand teams

  • A
    growth-minded performance marketer

who loves the balance of creativity and data – testing trends, but also scaling what works

  • Someone with a
    genuine passion for beauty and consumer culture

, who gets just as excited about a strong ROAS as they do about a viral TikTok

Why you'll love it

  • Work across three unique, growing brands with loyal fan bases

  • Join a small, supportive team where ideas move fast

  • Take ownership of your channel and make a measurable impact

  • Expand your skills across multiple platforms and retail channels

  • Plus, beauty perks – from product drops and creative offsites to the best-stocked bathroom shelf in Sydney

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