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Senior Manager Marketing and Campaigns
2 weeks ago
Organisation/Entity: Transport For NSW
Job category: Senior Executive
Job location:
Sydney, NSW, AU, 2020
Job reference number: 101307
Employment type: Permanent Full-Time
Salary range: An attractive remuneration package
If you're after impact, there's no other organisation in Australia that delivers work on this scale.
You're ready to help shape our narrative. Your expertise will amplify the impact of initiatives, foster public trust and ensure our stakeholders are engaged and empowered by what we do.
In this role, you'll:
Play a critical part in managing high-profile road safety campaigns. You'll manage the development and execution of end-to-end marketing and communication campaigns to reduce fatalities and serious injuries on our NSW roads.
Lead the development and management of end-to-end road safety campaigns and communications, clearly articulating project scope and objectives, meeting deadlines and budgets, undertaking effective stakeholder management and following brand guidelines, approval channels and procedures.
Ensure effective campaign management of public education and marketing by developing comprehensive marketing plans and submissions that target appropriate customer segments, use customer insight to inform the content and align with the brand strategy.
Lead a team of 3 managers and their direct reports to deliver objectives and facilitate ongoing professional development, team wellbeing and engagement during a time of change.
This permanent position is available in a hybrid working model which are aligned with our Flexible Working Arrangements procedures which offers hybrid arrangements subject to approvals including having a mix of in-person days in our Elizabeth Street and Macquarie Park offices as well as remote working.
Apply now with your cover letter and resume.
For any enquiries, please contract Ciaran Martin on
For more information on this position and agency, view the role description and informatiion pack.
About you
You're a self-confident and determined leader seeking a new opportunity to make a meaningful contribution and do impactful work. You excel in a fast paced, dynamic, multi-stakeholder work environment.
You also have:
Extensive experience in leading a team in the development and execution of modern, multi-channelled and segmented marketing strategies and broadcast media campaigns, for a large, complex, customer focussed organisation and the demonstrated ability to measure the effectiveness of those campaigns
Demonstrated experience in identifying and delivering creative and effective solutions to complex marketing challenges.
Experience in working with advertising, creative and media agencies to develop integrated communications campaigns.
Understanding of Government Advertising Act and related compliance.
Experience with big advertising campaigns ($1million+) or multiple campaigns of $250K.
Who we are
Transport for NSW provides a safe, integrated, and efficient transport system. We connect people, communities and industry every day.
Join us
Our workforce is as diverse as the community we serve. If you'd like further information on our inclusion and diversity initiatives, visit Transport careers.
We offer a wide range of employee benefits, like our award-winning flexible and hybrid work options.
This role is hybrid-friendly, meaning you can mix in-person days at your team's home base location with remote days.
What are you waiting for…? Connect with us. Apply now
Applications close: 11:59 pm Sunday 7 September 2025.
For more information about this role, please contact CIARAN..NSW.GOV.AU.
Aboriginal people and people living with disability are supported throughout the recruitment process and at work, and we encourage you to apply. Visit Supporting Aboriginal people or Supporting people with disability for more info or speak to your talent team member to arrange any adjustments to how you interact with us.
Need some help with your application? Take a look at our application tips video series.
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