Market Development Specialist

**Work mode**:Field Based**Onsite Location(s)**:Mascot, AU**Hiring Manager**: Catherine Anne Bell
**Recruiter**: Aislinn Roche**ABOUT THE ROLE**
- The Market Development Specialist - Rhythm Management (MDS) is a field-based marketing role working closely with sales, product management and marketing to help drive growth and expansion of our Rhythm Management portfolio through strategic market analysis, business development, and customer engagement.This role combines market insights, identification and exploration of new business opportunities and pathways to clinical adoption of Boston Scientific’s Rhythm Management portfolio. The MDS will engage with KOLs and other critical stakeholders to develop a deep understanding of the clinical and operational challenges faced by healthcare providers (both economic buyer and payer), using this knowledge to shape product positioning, messaging, and promotional activities that enhance the referring physician pathway and increase patient awareness of disease states and treatment options as part of a broader go to market strategy aligned to customer needs.-
**WHAT WILL YOU BE RESPONSIBLE FOR?**
- Pre-launch market assessment: partner with Product Marketing to gather Key Opinion Leader (KOL) feedback, validate assumptions and support the definition of customer targeting, segmentation, and message definition. Identify and define requirements for market development programs to support the introduction of new technologies
- Pre-launch market conditioning: engage KOLs in pre-launch activities (may include participation in advisory boards, pre-launch product evaluations, collection of specific voice of customer feedback, preparation and delivery of sales force training activities in partnership with RM education team). Support the commercial planning process
- Market activation: to collaborate with commercial organisation in early-stage (and full) launch execution (may include supporting the development of sales force knowledge, mobilisation of KOLs to drive product awareness (eg. live case meetings, case studies), develop and support customer education plans
- KOL engagement: identify, engage, and cultivate relationships with KOLs, develop a strategic KOL engagement plan and leverage KOL relationships to gain insights into emerging trends, unmet clinical needs, and opportunities for product innovation and differentiation
- Market Analysis & Strategy Development: Conduct market research to identify new market trends, opportunities, and identify/assess potential risks; Develop and execute strategic plans to penetrate new markets and expand the company's market share; Identify key competitors and assess their strengths and weaknesses to refine the company's go-to-market strategy; Assess barriers to adoption for clinicians, patients, referrers and economic buyers
- Business Development: Establish and cultivate relationships with key stakeholders including KOL’s, fellows, procurement, healthcare payers; Develop and implement business development initiatives to drive revenue growth and brand recognition in new and existing accounts; Lead efforts to identify and secure partnerships, joint ventures, or alliances to support market expansion inclusive of internal (e.g. cross-divisional) and external partnerships
- Product Launch and Sales Support: Collaborate with product management to ensure go to market strategy meets customer’s needs; Support product launch strategies, including sales training, marketing campaigns, and promotional activities in partnership with leading functions; Support the sales team with market insights, competitive analysis, and product positioning to help close deals
- Customer and Market Feedback: Gather customer feedback and market insights to inform future business direction; Provide recommendations to senior leadership regarding market opportunities, pricing strategies, and product positioning based on market intelligence
- Forecasting and Reporting: Provide market intel on current and future trends to ensure accurate forecasts for market demand, sales volumes, and growth opportunities; Provide supporting analysis for annual operating plan
- In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures
- Develop an understanding of operational challenges in healthcare system and work with HEGA, corporate accounts and marketing to identify potential solutions
- Identify barriers and solutions to increase patient disease awareness and referring physician pathways for earlier treatment
- Work with product marketing and sales to ensure go to market strategy is aligned to customer needs and offer solutions where not aligned.

**KEY COMPETENCIES REQUIRED FOR SUCCESS**

**Strategic Thinking**
- Demonstrates understanding of mission, vision and strategies for business unit. Maintains the overall big picture of the business and its