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Marketing Manager

3 weeks ago

Mascot, Australia Boston Scientific Corporation Full time

**Hiring Manager**: Andrew Geoffrey Jarvis
**Recruiter**: Aislinn Roche

ABOUT THE ROLE

In Neuromodulation, we focus on therapies that address chronic pain and neurological disorders, improving quality of life for patients across Australia and New Zealand. We combine clinical insight with commercial excellence to shape the future of health.

We are seeking an experienced and driven Marketing Manager to lead the strategic development and execution of marketing initiatives that align with the complete patient journey—from awareness to treatment and post-care follow-up.

This role is pivotal in developing referral pathways, optimising digital engagement, supporting product launches, and driving business development across targeted therapeutic areas within Neuromodulation, specifically the Pain portfolio.

KEY RESPONSIBILITIES

**Strategic Marketing & Patient Journey Mapping**
- Develop strategic marketing plans centred around the patient journey and key decision points.
- Identify gaps and opportunities in referral pathways and create initiatives to support healthcare professionals.
- Collaborate cross-functionally with clinical, sales, and medical affairs teams to ensure alignment with treatment pathways.

**People Development**
- Responsible for developing a high performing team and facilitating a positive winning spirit and collaborative culture. You effectively partner with other stakeholders internally and externally to enhance your impact. Ensure the Neuromodulation marketing team receive ongoing regular feedback, training and help in identifying, supporting and achieving agreed upon performance/business objectives. Support employees in their career development through coaching and mentoring, helping them set and achieve development objectives and professional goals

**Referral and Stakeholder Engagement**
- Design campaigns to engage primary care, specialists, and allied health professionals to influence referral pathways.
- Partner with Key Opinion Leaders (KOLs) and referrers to amplify reach and clinical endorsement.

**Digital Marketing & Campaign Management**
- Utilise marketing automation and analytics platforms to measure ROI and optimise performance.
- Curate content tailored to both clinical and patient audiences across multiple channels.

**Product Launches & Commercial Enablement**
- Own go-to-market strategy for new product introductions, including positioning, messaging, and tactical planning.
- Collaborate with sales teams to develop enablement tools and training to support market adoption.
- Conduct competitor and market analyses to inform commercial decisions and pricing strategy.

**Business Development & Growth Initiatives**
- Identify growth opportunities through market insights, strategic partnerships, and cross-sell/upsell potential.
- Support tender submissions, hospital onboarding, and value-based healthcare propositions.
- Develop targeted marketing plans by geography or customer segment to support commercial objectives.

**Strategic Planning**
- Acquire comprehensive knowledge of the NMD product portfolio and assist the Business Unit Director in formulating annual strategic and operational plans. Collaborate closely with the Business Unit Director and FP&A Analyst to ensure the development of robust and credible plans.

**Team Engagement**
- Implement strategies to facilitate feedback from the field team to marketing. Play a lead role in developing plans and internal communications for the field team including product launch materials, quarterly plan of action and product updates.

**Operational**
- Oversee product lifecycle management, including demand forecasting and coordination with operations to optimize service levels and minimize excess inventory. Collaborate with the Marketing team to adapt and update marketing materials as required.

KEY COMPETENCIES REQUIRED FOR SUCCESS

**Strategy & Planning**

Develops strategies and plans that support the BSC business objectives and are based on an understanding of

relevant data. Ensures everyone is aligned to the strategy and knows how to prepare and deliver it.

**Customer Insight**

Collects and utilizes customer data, understanding and insights to build a picture of customer needs, motivations and preferences that trigger behaviors and decisions to shape and deliver the best possible customer experience.

**Innovative Advancement**

Generates new ideas, methods, products and solutions. Continuously uses imagination, creativity and critical thinking to solve problems. Seeks new approaches, ways of working and innovations to improve the customer experience and further differentiate BSC.

**Value Proposition**

Analyzes, develops and delivers a differentiated value proposition that creates optimal value and represents the

BSC Master Brand in a consistent way.

**Communication Through Storytelling**

Based on the value proposition, develops and implements effective communication plans, using storytelling throughout the customer j