E-Commerce & Digital Performance Manager

3 hours ago

Sydney, New South Wales, Australia SOS Oxygene Full time $120,000 - $180,000 per year

We're now looking for an E-Commerce & Digital Performance Manager to drive our online growth and elevate our digital presence.

In this hands-on role, you'll lead performance across our digital channels, guide our marketing partners, and turn data insights into actions that boost sales, profitability, and customer satisfaction.

Key Responsibilities

  • Lead and optimise our Shopify website to improve conversion, user experience, and product visibility.
  • Ensure smooth alignment between Shopify and POS systems for seamless online and in-store operations.
  • Manage and challenge external partners across SEO, SEM (Google Ads, Bing Ads) and Social Media Ads to deliver strong, measurable performance.
  • Develop and execute our CRM and loyalty strategy using tools such as Yotpo, Omnisend, or Klaviyo.
  • Use data-driven marketing, segmentation, automation, and retention programs,to drive repeat purchases and increase customer lifetime value.
  • Analyse overall digital performance (traffic, sales, ROAS, CTR, CPA, Conversion Rate, AOV, bounce rate) to uncover opportunities that enhance both customer experience and profitability.
  • Translate insights into action, ensuring accurate tracking, efficient budget allocation, and decisions that maximise ROI and support business growth.
  • Maintain a cohesive brand experience by aligning online and offline marketing activities.

About you

  • You have proven experience in e-commerce or digital performance, ideally within retail, healthcare, or D2C environments.
  • You understand the digital ecosystem end-to-end from Shopify and SEO/SEM to Meta Ads, CRM, analytics, and customer experience
  • You're data-driven and commercially minded, able to translate KPIs and financial metrics (ROAS, CAC, CLV) into actions that drive profitable growth.
  • You're confident in managing external partners, budgets, and performance optimisation across multiple channels.
  • You're comfortable with tools like Google Analytics (GA4), Google Ads, Meta Ads Manager, Yotpo, Omnisend, and Klaviyo.
  • You're a strong communicator and team player, who enjoys working cross-functionally in a collaborative, fast-paced SME environment.

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