Brand and Marketing Manager

Our connections with pets help us grow as people, from our Petstock people in our stores and offices, our Petstock foundation team, our equine specialists, and online brands, from Australia to New Zealand.

We are continually inspired by pets and animals to be better people, both in our careers and our everyday life.

Join our passionate, knowledgeable, and down-to-earth team where we work hard and love what we do, making an impact for Pets, People and the Planet

Why is Petstock is the place for you.

• Free access to mental health, financial & wellbeing support services through our Sonder service
• From supporting the Petstock Foundation to our sustainability projects and community partnerships, our people have opportunities to play a role and be part of something bigger. Because giving back, together, is what we do
• Opportunity to purchase up to 2 weeks of additional paid leave & 4 weeks of paid parental leave
• Health and wellness services at a great corporate discount
• Exclusive access to Workplace Banking
• We're built on family values, combined with a genuine passion for pets and people. We operate with heart, inclusivity, and inspiration for pets, people, and the planet.

Job Description
Exciting opportunity to join our Brand team in this newly created role where you will lead the defining and execution of marketing strategies to drive business growth and market leadership along with developing and implementing innovative marketing campaigns that elevate brand presence.

A Day at Petstock — More Than Just Work

• Develop and implement comprehensive brand strategies and marketing plans for your portfolio, driving business growth and market leadership.
• Effortlessly flip between big-picture brand strategy and strategic marketing leadership, driving long-term brand building whilst steering the execution of impactful, results driven campaigns.
• Create annual brand plans with clear objectives, priorities, and communication strategies that boost awareness, engagement, and growth.
• Drive and implement disruptive campaigns and experiences that deepen customer connection, reward engagement, and build long-term brand advocacy.
• Translate insights into powerful strategies combining consumer data, market trends, and creative vision to drive brand relevance, distinctiveness, and commercial growth.
• Lead end-to-end product and packaging development from concept to shelf, ensuring each launch meets brand requirements, market needs and commercial objectives.
• Partner with cross-functional teams to ensure seamless execution and measurable performance.
• Champion innovation across your portfolio, identifying new opportunities to evolve brand positioning, product offerings, and customer experiences.

With the below experience, your next career opportunity starts here

• Bachelor's degree in marketing, Communications, Commerce or related field.
• Proven experience (5 + years) in a brand marketing management focused role, preferably within FMCG or consumer goods industry
• Creative thinker with a strategic mindset and strong understanding of brand identity and positioning
• Working knowledge of graphic design principles, retail merchandising and online marketing.
• Experience briefing and working with creative, design and production teams.
• Experience in a multi-brand environment

If this is the opportunity you've been looking for and you love Pets as much as we do, apply today
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In our effort to support People, Pets & Planet, we're proud of the work our Foundation undertakes -

Our diversity makes us are a diverse team with varying strengths and an inclusive organisation, committed to providing equal opportunities for all.

We encourage applications from people of diverse backgrounds who wish to be part of a culture where everyone can proudly be themselves
At Petstock we are passionate about supporting the communities we're part of, where possible we aim to hire candidates from the same geographic region (typically within a 80km radius) to strengthen community connections and support local economies. Whilst we do not prioritise local candidates over others, we recognise the benefits of hiring individuals who have unique insights into the local community