Marketing Manager

4 hours ago

Hume ACT, Australia L'epi Bakery Full time $1,200,000 - $1,680,000 per year

About Us

L'épi Bakery Group is a leading artisan bakery group in Canberra, known for our breads, pastries, and retail experiences. With multiple locations across the ACT and an unwavering commitment to quality, we combine traditional French techniques with contemporary Australian creativity. As we continue to expand, we're seeking an exceptional Marketing Manager to lead our brand growth and customer engagement strategy.

About the Role

We're looking for the best of the best — a visionary marketing leader who can elevate our brand, drive sales across multiple retail sites, and build meaningful connections with our community.

As Marketing Manager, you'll oversee all aspects of brand strategy, campaign execution, digital marketing, partnerships, and creative direction. You'll work directly with the executive team to define and execute the group's marketing roadmap, ensuring every touchpoint — from our stores to social media — reflects the quality and spirit of L'épi.

Key Responsibilities

  • Develop and execute a comprehensive marketing strategy across retail, wholesale, and e-commerce channels.
  • Oversee all digital marketing activities including social media, website content, paid campaigns, and email marketing.
  • Manage and grow brand partnerships, community events, and seasonal product launches.
  • Analyse campaign performance and consumer insights to guide business decisions.
  • Lead creative content direction for photography, copywriting, and design.
  • Work closely with store managers and leadership to ensure consistent brand messaging and activation across all locations.

About You

  • 10+ years' experience in marketing, ideally within retail, hospitality, or FMCG sectors.
  • Proven success in brand strategy, growth marketing, and team leadership.
  • A creative and analytical mindset — comfortable overseeing both big-picture brand identity and data-driven results.
  • Strong digital marketing expertise across Meta Ads, Google Ads, SEO, and CRM tools.
  • Exceptional communication, leadership, and project management skills.
  • Passion for food, design, and community — an understanding of the hospitality industry is a plus.

Why Join Us

  • Competitive salary of $100k–$140k + super
  • Access to our EAP giving you, your partner, & any children over 16 free unlimited counselling.
  • Autonomy to shape and grow one of Canberra's most recognisable food brands
  • A collaborative leadership team and supportive, family-driven company culture
  • Opportunity to make a tangible impact in a growing multi-site business
  • Unmatched networking opportunities, including working closely with ACT events during Floriade and Balloon Fest

Job Type: Full-time

Pay: $100,000.00 – $140,000.00 per year

Benefits:

  • Employee discount

Work Location: In person

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