Marketing Specialist

Why join us?

We have a long history of providing exceptional care that empowers older people to live a full life. When you join us, you will be provided with not-for-profit salary packaging benefits and the support of an experienced leadership team.

Southern Cross Benefits

• Salary Packaging ($15,900), plus meal and entertainment benefit package to the value of $2,650
• Heart HQ - our Southern Cross Care (NSW & ACT) People Platform, packed with exclusive retail discounts, and features designed to help you celebrate, connect and succeed
• Fitness Passport - Discounted workplace health and fitness program available to you and your family. Gain full access to nominated gyms, pools, health and leisure centres across NSW & ACT
• Discounted private health insurance
• Wellbeing initiatives such as Reward and Recognition Program, Employee Assistance Program
• Ongoing Training and Development
• Linkedin Training - SCC's Senior Leaders and Support Office teams can access a digital library of over 6000 courses
• Genuine Career Progression Pathways – Buddy Program, New Grad Elevate Program, Study Support
• Referral Bonus Program

The Role - Full-time based at our Epping Head Office.

At SCC, our Marketing Specialist is the storyteller behind our brand bringing our services, people, and values to life. This role shapes how residents, clients, families, and the wider community see, feel, and experience SCC. Through inspired campaigns, compelling content, and strategic communication, you'll help position SCC as a provider of choice one that leads with HEART and purpose.

You'll thrive here if you're results-driven, adaptable, and passionate about connecting ideas to impact. Success means more than just hitting targets; it's about crafting messages that move people, building relationships that spark collaboration, and helping SCC's voice be heard across every touchpoint.

Where You Fit and Who You'll Work With

As part of our Marketing and Communications team, you'll report to the Marketing and Communications Manager for Services and collaborate closely with the Media and Public Relations Manager. You'll work hand-in-hand with teams across Residential Services, Home Care, Retirement Living, People and Culture, and Engagement and Purposeful Living ensuring every story we tell reflects the heart of who we are.

You'll also connect with a wide network of stakeholders from the CEO and Executive team to Regional Managers, Village Liaison Officers, and volunteers. Beyond SCC, you'll build meaningful partnerships with residents, clients, families, local media, community groups, and agencies to bring creative ideas to life and deliver campaigns that make a difference.

What Success Looks Like

• Campaigns are data-informed, creative, and deliver measurable impact
• Content captivates audiences, strengthens our brand, and supports strategic goals
• Digital and traditional channels are vibrant, consistent, and well-managed
• Relationships both internal and external are strong, responsive, and collaborative
• Marketing performance is transparent, measurable, and continuously improving
• SCC's reputation shines through every creative touchpoint
• Internal communications feel purposeful and engaging
• All marketing activities align with SCC's policies, standards, and values

How You'll Make an Impact
Campaign Delivery and Content Creation

• Plan and deliver creative, insight-led campaigns across Residential Care, Home Care, and Retirement Living
• Craft compelling content across digital and traditional channels that connects with audiences and drives engagement
• Support recruitment and internal engagement initiatives with inspiring marketing materials
• Collaborate with agencies, designers, and suppliers to produce standout assets
• Track performance and share insights that shape future marketing decisions
• Provide forward-thinking recommendations to guide strategic priorities

Digital and Social Media Management

• Bring SCC's online presence to life across our website, social channels, and intranet
• Lead day-to-day collaboration with our digital agency to ensure fresh, engaging content
• Manage and optimise paid digital advertising platforms
• Use analytics to refine and elevate our digital storytelling

Strategic Collaboration and Community Engagement

• Partner with teams across SCC to uncover opportunities and local success stories worth sharing
• Identify and support community events and marketing opportunities that build brand connection
• Provide market intelligence on competitors, customer insights, and emerging trends
• Contribute to the planning and promotion of events that strengthen our community presence

Continuous Improvement and Governance

• Champion innovation by finding smarter, more creative ways to market and communicate
• Conduct market research to stay ahead of industry trends and audience needs
• Manage campaign budgets and uphold SCC's reputation and brand integrity
• Take ownership of results and accountability for delivery
• Ensure every marketing activity meets compliance, policy, and ethical standards

What You'll Bring
Personal Attributes

• Creative, collaborative, and proactive mindset
• Exceptional communicator who builds strong, positive relationships
• A team player who goes the extra mile to achieve shared goals
• A deep commitment to SCC's HEART values and purpose-driven culture

Education and Experience

• Degree in Marketing, Communications, Public Relations, or related field
• Minimum 4 years' experience in a marketing or communications role
• Experience in the aged care or not-for-profit sector (desirable)

Skills and Capability

• Strong understanding of digital marketing and social media trends
• Proven ability to plan, deliver, and measure effective campaigns
• Skilled in stakeholder engagement and agency management
• Excellent writing and content development skills
• Experience with publishing and analytics platforms
• Familiarity with Adobe Creative Cloud (desirable) and content editing tools (desirable)
• Ability to travel across NSW and ACT as needed

About Southern Cross Care (NSW & ACT)

At SCC (NSW & ACT), people are at the heart of everything we do We are a purpose-led, not-for-profit organisation empowering older people to 'live life to the full'. We have a passion for providing the best care with clinical excellence and offer person-centred care services to meet individual needs and preferences in residential aged care, retirement living and in-home care.

Join us at SCC (NSW & ACT), where your work is not just a job, but a journey filled with meaningful moments to make a tangible difference in the lives of those we support. Our commitment to your development is unwavering, and we work hard to ensure you are given ample opportunities to continually learn and grow.

SCC is an equal opportunity employer. Creating a diverse and inclusive workplace, where employees feel valued and heard in a safe and respectful workplace, is a priority. All employment is decided based on qualifications, merit, and business need. We welcome people of Aboriginal and Tores Strait Island identity, as well as people of culturally diverse backgrounds, to apply.

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